Meet Lauren, Who What Wear fashion editor and co-founder of The Devils Wear Zara. Lauren is so obsessed with Zara that we started calling her the Zara Scout. Now she's turning the nickname into a franchise so she can regularly share her insider knowledge of the brand—including all her hacks, secrets, and must-haves—with you.
As you've probably figured out by now, we love bugging all of you about your personal shopping habits. As a publication that lives to serve your every shopping desire, there’s really no better resource than, well, you. This time around, we wanted to get a little more granular in our ever-growing obsession with Zara shopping by asking women over 50 to tell us what they love buying from the retailer.
Now, being over 50 has nothing to do with what you should buy from Zara—you can buy whatever the heck you want at any age—but were curious as to what this particular group of women was eyeing from the site. After just one post on The Devils Wear Zara asking women over 50 to share their favourite Zara items to shop, we were overwhelmed with the number of responses. Ahead, read some of our favourite responses and shop the items these women are absolutely loving.
“I’m 60 years old and wear Zara head-to-toe almost every day. Right now, I love the boots with the back zip and metallic heel, and also the ones with the acrylic clear heel. I also love the sock sneaker booties. I just got the long black-and-white polka-dot slip dress for a work event and the black faux-leather joggers. I made a killing in Paris during the January sales.” — Beth Greene
“I’m 56 and just bought the plaid blazer and trousers, the yellow flares from the yellow suit, and the leopard-print satin skirt. Also got the burnt-yellow satin dress plus black technical fabric sock boots and the yellow-and-black snakeskin booties.” — Judy Lamont
“Answering from my Instagram-less mum! She said she loves buying their basic turtlenecks every season. Particularly black—she wears one whenever she isn’t feeling creative with outfits and actually got me doing the same.” — Emily Ronsman
“I’m going to be 51 soon, and I love to buy dresses from Zara. I love creating outfits for work and play with individual pieces, but I usually go straight for the dress section of the app first. This season, I’ve purchased trousers, skirts, sweaters, shirts, and dresses.” — Karen Geiring
“I’m 50 and have been shopping at Zara for years and I buy mostly basics (T-shirts, leggings, etc.), but now that I’m older and wider (and wiser, but mostly wider), I check the site religiously for certain statement pieces that are unusual and that I’d never pay huge £££ for, like a fabulous coat or a funky sweater.” — Kerry Auld
“I love their bags and shoes, as well as dresses for work! They have pieces that are a little different that makes you stand out just enough! Some don’t dare to wear them, but I say why not?” — Car Lopez