There’s no doubting that social media has changed the way we shop—we talk about it every day on Who What Wear, after all—and TikTok is bringing its own wave of shopping influence, serving up trends reactively and on loop. The latest piece to sweep the platform? A Zara dress.
Costing £46, Zara’s gorgeous pink satin dress, complete with a midi hemline, spaghetti straps, and an intricate cut-out back detail, was always going to be a winner. It didn’t take long for it to sell out. But if you missed it, rest assured it will make a comeback very soon. (More on that later.) For now, let’s focus on the commotion it caused on TikTok. The dress has been trending on its homepage for days, with more influencers than I can count spotlighting it to their followers.
What I love most about TikTok content creators is that they’re more candid in their reviews, whether that’s a review of a recipe they’ve tried or a Zara dress they’ve just bought. So naturally, I was keen to see what they had to say about it.
“I saw it, and I have a wedding coming up in March, and I thought it would be perfect... It’s so good... It’s giving How to Lose a Guy in 10 Days, but pink,” said one TikToker. “Overall, the dress is absolutely stunning, but if you have a larger chest, I recommend trying it on before you purchase,” said another.
This dress is proving to be a huge talking point on the platform, so it’s little wonder it sold out in the blink of an eye. However, our Zara insider has told us the dress will be restocked this spring, and the best way to find out when is to sign up for the brand’s email notifications ASAP. You can do that below.
However, over the weekend, I noticed the brand has just released the gorgeous dress in a brand new shade—on-trend lilac. And it looks like a beautiful, emerald green is also coming our way soon. Again, the best way to find out when it lands is by way of an email notification. We’ve already signed up for ours.