I'll admit that affordable fragrance doesn't usually scream out luxury. We all know that fashion and fragrance go hand in hand. Just as your clothes communicate what your vibe is for the day, perfume can do the same. It's olfactory storytelling at its very finest.
Typically, our minds tend to go straight to high-end, designer fragrances when we think of perfume. You know, the bottles that lace the aisles of department stores and glisten and glitter under spotlights. However, when it comes to affordable fragrances, I'd be lying if I said I haven't had buyer's remorse from certain watered-down scents that ended up in my high-street shopping basket. But when Jo Malone CBE, founder of Jo Loves, teamed up with Zara for a fragrance collection, the face of high-street perfumes changed forever.
The Zara Emotions collection was beauty's equivalent to breaking Instagram. (Although, it did that too.) Fashion and beauty girls far and wide realised that maybe you didn't need to pay an arm and a leg for really great perfume.
For starters, the bottles were impossibly chic, and the understated packaging looked like it was made specifically for an Instagram flat-lay. Beyond the superficial though, the perfumes were good. As a beauty editor who has well over 70 bottles in my collection, nearly two years on from the Emotions launch, I can say with certainty that the perfumes (which cost less than £20) are amongst my most worn and loved. For musky florals to warm citruses, there really is a scent in there for everyone.
It is worth remembering, of course, that this collection was created by the perfumer who brought the iconic Lime, Basil & Mandarin and Earl Grey & Cucumber scents by Jo Malone London into the world, so it's really only to be expected that the scents are as good as they are.
But now, there's a new collection on the block. The Zara Olfactive collection comprises of eight perfumes, each inspired by a different city, and they are equally as exquisite as the Emotions fragrances. Housed in beautiful boxes that you'll want to keep out on display, the perfumes are stunning blends that smell almost impossibly expensive. In fact, a couple of the perfumes in the new Zara Olfactive collection just might knock some of my existing Emotions fragrances off their top spots.
When I sat down to chat with Malone earlier this year to see what she had in the pipeline, she suggested that there was something new coming in terms of her collaboration with Zara, exclaiming that it was something she was itching to get out there and shout about. And I can totally see why.
Keep scrolling to discover the very best perfumes that Zara has to offer (with a little help from Jo Malone CBE).
Zara Olfactive Collection
Energetically New York
This is the sort of perfume you want to spray first thing in the morning to help wake you up. It's a little androgynous and smells reminiscent of the first rainfall after a boiling-hot summer. With cardamom and sandalwood, it's a little bit spicy but overwhelmingly fresh.
Stunningly Venice
If you ask me, this one could easily be a Jo Malone London or Jo Loves fragrance. It's sweet with notes of nose-tickling red berries but shrouds you in a lightweight warmth thanks to neroli and myrhh.
Magnificently Dubai
I challenge anyone to smell this and turn their nose up. Yes, it has that warm, Middle Eastern depth thanks to notes of saffron, leather and nutmeg, but it's not heady in the slightest. It's the sort of perfume that makes you want to slather yourself in shimmer body oil and hit the town. If you wear this, I guarantee at least one person will stop you every day and ask after your perfume.
Fashionably London
A true English rose, this spritz is fresh, joyous and upbeat. Notes of rose mingle with musk and bergamot for an uplifting take on a traditional rose scent.
Gracefully Madrid
I think I might go as far as to say that Gracefully Madrid is my favourite perfume launch of 2021. It's orangey and zesty but not in an obvious way. With musk and geranium, it perfectly captures that sort of hedonistic peace you feel after waking up from a siesta.
Elegantly Tokyo
It's rare as a beauty editor that I feel stumped by notes after smelling a scent, but Elegantly Tokyo did just that. It is blended so magnificently that I really did struggle to pull out a single note. The lightweight freshness of lily reigns supreme, but it entwines with Arabian jasmine and akigalawood to create one of the most interesting and inoffensive floral scents I have ever smelled.
Creatively Shanghai
If, like me, you're a fan of sparkling, citrus scents, I can categorically say that you will fall head over heels for this. It has that mouth-watering appeal of juicy oranges, mixed with deep cardamom and cedar. It makes me want to log off from work and jump on a plane to somewhere I have never been before. It is a total feat.
Boldly Seoul
Soft, cosy and like a cashmere-wrapped hug from a friend you haven't seen for a really long time, something about Boldly Seoul makes you feel inexplicably safe and calm. With notes of violet, mimosa and musk, this is the sort of perfume I would take away with me on a trip to spritz whenever I was feeling out of sorts.
Collector Set
This set contains all eight of the Zara Olfactive Collection. Each housed in beautiful boxes, you'll get a 40ml version of each in a set that you'll want to keep out on your shelf.
Zara Emotions Collection
Ebony Wood
Deep and woody but a little bit zingy at the same time, this perfume smells as though it should cost 10 times its price. Plus, Malone herself told me this is one of her favourites, as it reminds her of her son.
Fleur D'Oranger
Despite the fact it costs less than £20, this is possibly one of my favourite perfumes of all time. With orange blossom, neroli and ylang-ylang, it's lightweight and fresh but has a warm depth to it that lingers all day long.
Vetiver Pamplemousse
Zesty, zingy and comforting, this smells like uplifting grapefruit and freshly pressed cotton.
Tubereuse Noir
Easily the deepest and most warming scent in the Emotions collection, Tubereuse Noir is dark and floral in the sort of way that screams for it to be spritz onto your neck before a night out.
Waterlily Tea Dress
Like a springtime picnic in a park, this fresh scent contains notes of vert de bergamot, spearmint and musk. It's like a sunny day in spring just before the summer balminess kicks in.
Fleur De Patchouli
With peony and patchouli, you expect this to be a strong floral blend, but it has an sense-clearing earthiness to it that means it's almost universally likeable.
Bohemian Bluebells
Never has one perfume's name captured so perfectly what is inside the bottle. With lavender and musk, it soothes the mind but also captures the carefree, daring nature of Bohemia thanks to sandalwood.
Amalfi Sunray
Like sun cream, citrus fruit and warm sunshine bottled, Amalfi Sunray is the summer perfume. No other summer scent matters.
Next up, the British perfume Rosie HW, Victoria Beckham and Meghan Markle have in common.
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