I Check Zara Every Day—25 New Pieces I Predict Will Sell Out First


Sophie Robyn Watson
A big part of my job and drive is to take all the stress out of shopping for you, and to ensure I do just that, I make a point of filing through any and every new-in section on the regular to bring you an edit of the very best pieces. Not only does this save you copious amounts of scrolling time, but it'll also make it easy for you to identify the items you're drawn to over and over. Honing your style is the biggest time saver, after all, and the best way to do that is to see everything that's on offer and recognise patterns in the things you like and, more importantly, the things you don't.
During my usual daily scrolling session, I couldn't help but notice just how good Zara is looking at the moment. In fact, it just might have the strongest offering for new season. And with Zara's track record of having more sellout It buys than any other high-street brand, I have a feeling most of these pieces won't hang around for long.
So what are you waiting for? Keep scrolling to see what this editor thinks are the unmissable new-in Zara finds.
Shop My New-In Zara Edit

Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.
- Sophie Robyn WatsonActing Fashion Editor
-
42 Nordstrom, J.Crew, and Gap Finds That Are About to Replace All My Summer Basics
In three, two, one…
-
If You Visit London This Summer, Prepare to Spot This Polished Shoe Trend on All the Locals
European chic.
-
Serious Question: How Isn't Every Single New COS Item Out of Stock Already?
I'm actually shocked.
-
My Sellout Senses Are Tingling: This New Designer-Passing Zara Top Will Be the First to Go
I give it one week.
-
No Seriously, These 7 Elevated Summer Pieces Always Get Me Compliments
I plan to wear these on repeat.
-
I'm Revealing My Secret Hack for Finding the Most Expensive-Looking Things at Zara
Shop now; thank me later.
-
I Removed Everything From My Friend's H&M, Zara, and J.Crew Carts and Added These 33 Replacements
Sorry for the snark.
-
Fashion People Are Quietly Retiring White Tank Tops for These Sleek New Basics
Shop the chic alternatives inside.