Although Zara releases new pieces on an almost daily basis, it's rare that they create an entirely new category, but today is an exception. That's right, Zara makes lingerie now and all I can say is worth the wait. The collection (entitled The Female Gaze) of bras, underwear, pyjamas, shapewear, nightgowns, and loungewear was clearly designed with comfort in mind, first and foremost. But each piece is undoubtedly beautiful and sensual, and since the pieces are constructed of high-quality materials like silk, alpaca, cotton, and wool, everything looks incredibly expensive.
In total, Zara's initial lingerie launch includes a whopping 129 styles, and the neutral colour options means that items can be mixed and matched. There's a lot to love here but I narrowed the offerings down to 15 pieces that I think will sell out first. It wasn't easy but someone had to do it. Let's start shopping, shall we?
Keep scrolling to shop the 15 most covetable pieces from Zara lingerie (interspersed with some of the stunning campaign images).