I don't condone lying, but on this particular occasion, I feel confident in withholding just a teeny-tiny (fairly vital) piece of fashion information: All of the knitwear I'm going to buy this season will probably come from Zara, but I won't tell anybody. I may hint towards it being from The Row or Totême or Lemaire or some other super-luxurious, ultra-minimalist brand that specialises in these kinds of mega expensive-looking-but-actually-quite-plain knitted jumpers, skirts, dresses and trousers. No one will know (apart from you, of course).
Our entire office is abuzz over Zara's latest cosy drop. It's chock-full of very grown-up, elevated mix 'n' match items that are timeless (and therefore quite useful purchases for years to come) but also reflective of fashion's continued mood for all things pared-back. A simple grey roll-neck worn over matching trousers? Chic. A chunky white sweater that looks just as good with baggy jeans as it does thrown over a grunge dress? Versatile. A knitted and knotted co-ord that looks cool for work but also will be your comfiest thing to wear on a plane or at home? Double yes. Sticking to a neutral and muted colour palette and stripping all of these pieces of embellishment or detailing, there's no denying that they look premium. Keep scrolling to see which new Zara knits we have in our baskets.