Zara Just Launched Knitwear So Luxurious I'm Going to Pretend It's Designer
I don't condone lying, but on this particular occasion, I feel confident in withholding just a teeny-tiny (fairly vital) piece of fashion information: All of the knitwear I'm going to buy this season will probably come from Zara, but I won't tell anybody. I may hint towards it being from The Row or Totême or Lemaire or some other super-luxurious, ultra-minimalist brand that specialises in these kinds of mega expensive-looking-but-actually-quite-plain knitted jumpers, skirts, dresses and trousers. No one will know (apart from you, of course).
Our entire office is abuzz over Zara's latest cosy drop. It's chock-full of very grown-up, elevated mix 'n' match items that are timeless (and therefore quite useful purchases for years to come) but also reflective of fashion's continued mood for all things pared-back. A simple grey roll-neck worn over matching trousers? Chic. A chunky white sweater that looks just as good with baggy jeans as it does thrown over a grunge dress? Versatile. A knitted and knotted co-ord that looks cool for work but also will be your comfiest thing to wear on a plane or at home? Double yes. Sticking to a neutral and muted colour palette and stripping all of these pieces of embellishment or detailing, there's no denying that they look premium. Keep scrolling to see which new Zara knits we have in our baskets.
Style Notes: As a point of difference, Zara has set organza sleeves against a dress and a cute jumper (see further down in the gallery).
Style Notes: It's this comfy and snuggly co-ord that's going to keep me happy all season long. Note: It would also look cool with sneakers.
Style Notes: When it's right, it's right, and this white roll-neck is all kinds of perfect.
Style Notes: Zara has styled a lot of their knitwear pieces with plain black leather boots—a tack we'll be following straight away.
Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.
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