This year, Zara has thrown everything it's got into one trend, and for once, we're not talking about basket bags or gingham. It seems like every single week Zara has another long, sweeping kimono robe in the new-in section. And when you type "kimono" into the search bar, there are currently a whopping 78 results.
A silky dressing gown might not strike you as the most practical purchase, but the kimono takeover on Instagram provides plenty of inspiration for how to wear them out of the house. The Insta set is wearing them unbuttoned—or loosely fastened—and layered over a pair of ankle-skimming jeans with a T-shirt, sandals and a basket bag.
This is one of those trends that seems to have been fueled by Instagram likes, as a picture of a Zara kimono posted on Who What Wear UK's page is one of our most popular Instagrams to date.