Zara’s parent company, Inditex, is once again gaining as many column inches as prime spots in our wardrobes, flying high in the retail world and reporting a 7% jump in profits over the past year despite the tough retail environment squeezing the sector. Spain-based Inditex outpaced its rivals and posted £3.1 billion of profits for the year ending March 2018.
It’s impossible—and quite upsetting—to think of a time when Zara and its fashion family didn’t play such an important role in our day-to-day getting ready ritual. Their business model is untouchable and unreachable for many competitors (honestly, it’s insanely speedy and reactive to what you are buying right now), but it has made us think about what else is going on in its motherland Spain when Who What Wear UK’s focus is on global style this month.
There are, of course, the Big Z’s siblings: Uterqüe (older, more luxurious and directional), Stradivarius (young, fun), Bershka (even younger, even more fun), Massimo Dutti (great for the working woman) and Pull and Bear (casual, basic). However, the country has more to offer—from super-luxe runway labels (take Loewe, now headed up by J.W.Anderson) to awesome, alternative high-street stores like Bimba y Lola. Not forgetting the influencers who we look to for these Spanish brand tip-offs such as Maria Bernad or Gala Gonzalez.
Scroll down to check out our top shopping picks from the best Spanish brands right now.
Many women across the globe consider themselves to be a #MangoGirl, so this is one Spanish-born brand with as much of a worldwide presence as Zara. The difference in aesthetic? I’d say Mango is usually more pared back and less adventurous than Zara—it’s where many girls in our team go for suits and plain summer dresses, as well as fashion-forward affordable shoes and statement earrings.
On the opposite end of the spectrum, ultra-luxury has never looked so good at Loewe: with J.W.Anderson leading the charge, the Spanish heritage label’s leathers and craftsmanship are at the forefront of a new kind of bohemian. The straw basket bags have been particularly popular this summer.
Hoss Intropia is where you should go for contemporary-priced ultra-sleek pieces such as this pink flowing suit, printed maxi dresses or embellished blouses.
Uterqüe is the latest addition to the Inditex family and has become a hot spot for beautifully well-made shoes and bags, plus a host of more adventurous silhouettes, colours and fabrics in pieces that work both by night and day—like these purple satin culottes.
Oysho—also part of the Zara crew—has become a new source for both our holiday and lounge wardrobes. Think super-simple sundresses and the kind of chic pyjamas you’ll be proud to wear at home.
Bogdar is a great addition to your officewear roster—mix and match blouses, trousers and more, in unexpected colourways that feel basic enough to wear on repeat, but different enough to feel worth buying into.
Shop Cool Spanish Brands
Great with slouchy tailored trousers.
This dress has been trending over Instagram.
Huge jewellery is this brand’s speciality.
Though our love for Zara will never fade, we’re excited to try more of these under-the-radar Spanish brands.
This piece was published at an earlier time and has since been updated.
Opening Image: @maria_bernad