"I saw three girls wearing it on my commute this morning," said Hannah Almassi, Who What Wear UK's editorial director, when I mentioned the jacket's London takeover. "Oh yes, I saw it once this morning too," said two other members of the team. This was before 10 a.m., and it's becoming a daily occurrence. Maybe you've seen it too and have mistaken it for a far more expensive designer creation.
It's not hard to see the jacket's appeal, with its oversize silhouette, elegant zip detailing and cosy faux-fur collar. It also looks far more expensive than its £90 price tag. It would look effortlessly stylish with a pair of jeans and a simple jumper, and it would look equally perfect with an evening look. Our regular fashion columnist, Emma Thatcher, of A Style Album, can't stop wearing it.
Despite the enormous volume of sales of this biker jacket, it is still available in all sizes—so you can still join the club. Keep scrolling to buy the jacket.