Shop the New Zara Campaign Collection

published 6 November 2019

Yes, Zara is known for serving us new products on a regular basis, but it's also known for its studio collections which are a bit more special. "Studio is a bit separate from the woman's collection—we don't have to reply to customer demand," said the Zara design team. "The customer is either in love with the collection or not." While these studio collections certainly are in accordance with the season at hand, they do not solely aim to follow all of the latest trends. "Studio is really independent and separate—it's a story more about the woman, what kind of woman we would like to dress, and then we start to draw the story for this kind of woman," said a design team member.

Just today, the new Zara Campaign Collection dropped, and if you ask us, it is the most expensive-looking one yet. The "story" and the "woman" that the design team was referencing earlier are quite enticing. Inspired by a strong Parisian woman and eclectic flea market finds, this collection is all about personal styling and finding one's inner self. The campaign imagery shows layering techniques worthy of a Nobel Prize, accessories that will last the test of time, and tailoring that perfectly "blurs the lines between femininity and structure," says the brand.

Ahead, check out all 10 of the stunning Zara Campaign Collection looks, and shop the hero pieces from each.

Shop the looks:

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Plaid Cropped Jacket

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Leather Square Toe Heels

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Plaid Coat

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Limited Edition Lace Tights

Zara

Limited Edition Large Leather Buckle Leather Belt

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Limited Edition Printed Handkerchief

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Animal Embossed Shoulder Bag With Chain Straps

Zara

Limited Edition Link Necklace

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Belted Double Trench Coat

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Tied Dress

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Animal Embossed Crossbody Bag With Clasp

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Ruffled Dress

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Animal Print Slingback Leather Heels

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Pinstripe Dress Coat

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Jacket With Trim

Zara

Animal Embossed Crossbody Bag With Scarf Details

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Pinstripe Pants With Skirt

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Contrasting Heeled Boot

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Face Print Dress

Zara

Lace Dress With Bow

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Lace Animal Print Heeled Shoes

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Limited Edition Embossed Link Necklace

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Faux Shearling Coat

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Oversized Shirt With Pocket

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Sequin Skirt

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Jumpsuit With Pockets

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Limited Edition Contrast Link Earrings

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Print Dress

Zara

Limited Edition Oval Link Necklace

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Zara

Double-Breasted Wool Blazer

Zara

Striped Shirt With Tie

Zara

Animal Print Crossbody Bag

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Zara

Sequin Dress

Zara

Lace Dress With Bow

Shop the looks:

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Belted Coat

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Contrasting Lace Dress

Zara

Tied Heeled Shoes

Shop the rest of the new Campaign Collection here.
This piece originally appeared on Who What Wear US.
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Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.