I've Made an Observation: The Coolest Winter Outfits All Involve These 6 Trends

Some people love the cold; others would prefer to live in perpetual heat. Me? I’m somewhere in the middle in that I like dressing for the cold, but as for being cold? I hate it. That’s why I’m always looking for new and exciting ways to reinvent my wardrobe during the dreary winter months. With a few months of the season still ahead of us, I thought a fresh dose of winter outfit inspiration was something we could all do with right about now (and I can't be the only one getting tired of 500 layers of wool). So I set off on a quest to find some elevated examples of the best ways to dress this winter, but what I didn’t expect was to stumble across six trends that just keep cropping up. 

Digging deep into an Instagram hole and scouring the platforms of the most stylish dressers I know, when I did come up for air, a handful of very specific winter outfit trends were undeniable in their popularity. From the coats that fashion insiders are wearing on repeat to the colourful pieces brightening up a grey January, these six trends are just too in-demand to ignore. Scroll on to see the key pieces you (and your wardrobe) will love and where you can shop them now. 

1. SALT & PEPPER LONG COATS

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(Image credit: @oliviamarcus)

Style Notes: When it comes to choosing a winter coat, if you're looking to change things up a bit, turn your attention to herringbone. Black and white in a tiny chevron print, this traditional weave is as everlasting as checks but will give your outerwear collection a point of difference—the sort Instagram dressers can’t get enough of at the moment.

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(Image credit: @lindatol_)

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2. VANILLA-GIRL AESTHETIC

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(Image credit: @modedamour)

Style Notes: Working out colour combinations can be time consuming, but it seems those in the know are stripping things back to basics. On the one hand, autumn gave us 50 shades of brown that we're still wearing now, but according to TikTok, if you're going to colour-block anything, it's more cream-and-white outfits than I can possibly count—enter the "vanilla girl" aesthetic. But when it looks this chic, I can totally see the appeal. 

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(Image credit: @brittanybathgate

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3. LEATHER TROUSERS

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(Image credit: @smythsisters)

Style Notes: I don’t know about you, but I’m getting somewhat fatigued of wearing my jeans on loop, and I have a feeling influencers are too. Instead, more and more of them are reaching for leather trousers, which, although just as versatile as demin, are so much more "fashion.” 

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(Image credit: @lefevrediary)

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4. BRIGHT KNITS

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(Image credit: @marianne_theodorsen)

Style Notes: It might be the antithesis of the vanilla-girl aesthetic, but if you're an expressive dresser, this season, the style set is also embracing bold and bright jumpers and cardigans in an attempt to lift their winter ensembles, and even the most minimalist dressers must appreciate it's impossible not to feel just a little bit happier when cosied up in these joyous styles.

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(Image credit: @vikilefevre)

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5. SQUARE-TOE SHOES

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(Image credit: @mimi.orere)

Style Notes: Of all the boot trends out there, square-toe versions are proving to be a firm favourite in fashion circles. Why? They have the power to give any outfit a cool overhaul, but they’re still versatile enough not to overpower your look. (PS: You'll score extra points if you manage to combine them with winter's biggest boot trend: the knee-high.)

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(Image credit: @femmeblk)

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6. MIDAXI SKIRTS

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(Image credit: @frannfyne)

Style Notes: Skirts of any length will always make a comeback in the warmer months, but for winter, longline skirts are reigning supreme and most commonly found in woollen, pleated, satin and midi-meets-maxi styles. I’ve seen them styled with everything from trainers to heels, knee-high boots to loafers, and they will be a key buy for the year ahead. 

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(Image credit: @monikh)

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Next Up: The Surefire Way to Make Your Winter Outfits Look More Expensive

Remy Farrell
Fashion Editor

Remy Farrell is a London-based shopping editor with nearly 10 years of editorial experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the editorial and fashion teams for titles such as Grazia, Elle, Cosmopolitan and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com styling for the social media channels and helping to develop the collections for the in-house brand Iris & Ink. After expanding an assisting and styling portfolio that includes shooting talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she also branched out into beauty, creating tried-and-tested reviews and diverse beauty content.

In her role as shopping editor at Who What Wear, Remy is interested in discovering new and exciting brands to share with the Who What Wear readership and particularly loves uncovering hidden gems at affordable prices to make shopping accessible to everyone.

Born and raised in Sheffield, Yorkshire, Remy moved to London in 2014 and lives in the Docklands with her partner and pug Billie.