Who What Wear Spotlight was born when our co-founder Katherine Power had the idea to use some of our ad inventory to support small fashion and beauty businesses that have been impacted by COVID-19.
As part of this global effort, every week the UK and US sites will each turn the spotlight on a small brand we love in our markets. On WWW UK the chosen brand will receive a complimentary week-long exposure package featuring the company, including an editorial story on WhoWhatWear.co.uk, social promotion and ads on the site leading to the content.
With these efforts, we are extending a hand to the fashion-and-beauty community, using our ad inventory for good, and directing our global audience of 16+ million shoppers worldwide (and 2.3 million shoppers on Whowhatwear.co.uk) to the brands that need their support the most. Our audience still wants to shop and see the best new brands and cares more than ever about who they are choosing to support with their purchases, so this is a win-win for both the founders of these businesses and our community. Who What Wear wouldn’t be where we are without support from our industry, and we’re very excited to give something positive back with this initiative, especially to those who are underrepresented.
If you’d like to apply for your company or know a small fashion or beauty business that would be perfect for this, our UK application form is open. (For American companies, here is the application form for the U.S. program.) Our hope is to continue to evolve this program, using it as a dedicated franchise to support smaller businesses.