All the Details on Who What Wear's Brand-New Logo

It’s been a big year here at Who What Wear: We launched our first collection for Target back in January and our co-founders released their latest book in May. Plus, 2016 also marks our site’s 10th anniversary. Now, you can add yet another milestone to that list: We’ve officially introduced our very first logo update. Check out our fresh look below, and go a bit further to get the backstory from our co-founder Hillary Kerr.

Hillary Kerr's Letter To Our Readers: 

When we first started Who What Wear back in 2006, people thought we were a little crazy. Websites like ours didn’t really exist, and the fashion industry didn’t take the digital world seriously. We knew we needed to bridge the huge gap between traditional fashion magazines and digital content, and one of the main ways we did that was by adapting print standards and sensibilities for the web. That meant holding ourselves to high journalistic standards in our writing and reporting, creating original layouts, using thoughtful photo editing to tell stories, and selecting a font for our logo that was inspired by the magazine world.

We love this part of our past, and we still hold ourselves to the same high standards when it comes to creating incredible content for But as for our logo? Well, let’s put it this way: Do you have the exact same hairstyle you did a decade ago? Signs point to no. In other words, it was overdue for a little refresh.

So today, almost 10 years after we started, we’re very pleased to debut our very first logo update. While the old logo paid homage to the magazine world that gave us our start, the new logo reflects who we are now and is definitively digital in its DNA. We think it’s a fitting upgrade to honour a decade of work and a strong choice for the next 10 years (and beyond).

We hope you like it, and we’d also like to take a moment to thank you for all your support over the years. We wouldn’t be here without you, and we appreciate all of you tremendously.

What are your thoughts on our new logo? Tell us in the comments below.

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