If I Wanted to Attract Someone's Attention, I'd Wear This Trend

Every now and then, something so simple yet so brilliant is designed, and you know you'd be mad to not buy it, especially when the price tag isn't prohibitive. In general, I don't encourage splurges or panic purchases, but if a piece can be at once classic and trend tapping, effortless yet entirely sassy, then it's a no-brainer and shouldn't be ignored. 

One such item that has ticked all of those boxes for me recently is a luxury knit off-the-shoulder top from our in-house brand, Who What Wear Collection. The latest winter drop included both a top and a midi dress with the same chic sweetheart neckline and bodiced fit. The sweater version became an instant hit not only in our (virtual) office but also amongst the influencers who managed to pick it up before it flew off the virtual rails at our European stockist Zalando. It has since sold out and been restocked—an indication of just how damn fast you need to be.

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(Image credit: @linhniller)

The jumper and dress—which both have the potential to be the most flattering thing you'll wear on Zoom all year—are available and are perfect for whatever version of a "party season" we're going to experience this winter. Flashing a little décolletage is the kind of sassy move that suits everyone, at once alluring and yet totally nonchalant. It's a look many celebrities have come to rely on over the years, and it's a style that never really fades out of fashion. 

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(Image credit: @linhniller)

Shop our favourite off-the-shoulder top and dress below and check out more of the latest Who What Wear drop… before it goes!

Shop the jumper:

Shop the dress:

Shop more of the latest drop:

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.