It’s been an exciting, busy week here at the Who What Wear London office. Not only have we been out and about covering fashion week, but the Who What Wear collection, our new edit of clothes, shoes and bags, has just launched in the UK. Full of spring’s most shoppable (and Instagrammable) trends, we couldn’t wait to get our hands on the line and start incorporating it into our new-season wardrobes.
From thong sandals to strappy wedding guest heels to the perfect updated trench coat, we think you’re going to be just as excited as us to get stuck into shopping the new sustainable line (read more on that here). The collection is now available on Zalando and Selfridges, and this week, our editors have been trying everything on and working out the best ways to style the hero pieces. And what better excuse to showcase the new collection than at the launch party?
Find out which pieces we all chose to wear and shop our outfits below…
Emma Spedding, Editor
Who What Wear
Who What Wear
"I am really into leather separates at the moment, so I am a big fan of this wrap-effect chocolate brown leather skirt, which I paired with my recently purchased tie-dye top from a new brand Marcia. Another of my favourite trends for summer is thong sandals, and I went for the snake print, which is available in-store at Selfridges for a fun clash with the tie-dye. The black leather shoulder bag is really practical, as even though it's small, I've managed to fit in my glasses, phone and wallet."
"I've been looking for the perfect pair of faux-leather trousers and I think I may have just found them. These buttery brown pair look so great paired with a white shirt or jumper, and while white heels wouldn't normally be my thing, I'm really into this pairing. I used this lime green bag throughout LFW, and it's a dream. I can't wait for it to drop online soon so I can own it forever."
"I'm a sucker for wide-leg jeans, and this WWW collection white pair are the best I've seen in a while. They sit at a super-flattering point on the waist and taper out, making them a fab pairing for fitted tops and shirts. For formal occasions, I'll be styling them with a shirred top, strappy sandals and baguette bag. For the weekend, I'll add chunky boots and a cardigan. Simply perfection."
"I loved wearing this faux-leather skirt to the launch party. It was a preview piece so it will be coming out in the coming months, but for now, my favourite styles from the collection include the thong sandals I'm wearing and this waist-detail blouse, which I feel like I would wear all the time with jeans for brunch at the weekend and with this skirt for evening cocktails."
I'm a self-confessed coat addict, so when I come across a style this perfect, I get very excited. I've been on the lookout for a slightly more fashion-y oversize trench since last spring, and this fits the bill perfectly. As Joy has said, these white denim culottes are really flattering and so easy to dress up with a pair of strappy heels.