I've Done the Research–Here's Everything Influencers Pack for a European Holiday
So you've done the research, found the destination, booked the flights (and if you're anything like my friendship group, you've even found the restaurants and pre-approved the menus), but the hardest part of planning any holiday is knowing what to pack.
Whether you're heading for the turquoise seas of the Greek islands, the lavender fields of southern France or a chic Italian city break, the European holiday aesthetic is currently trending, and it mixes all of the best parts of vacation dressing with European charm. Imagine the understated, classic style of Audrey Hepburn in Roman Holiday, the cool-girl colours and prints of The White Lotus and a dash of the yacht-girl-summer-meets-tomato-girl hashtags, and you've got yourself the dream mood board.
So, what are the key pieces in the European summer wardrobe, I hear you ask? Well, in order to answer that very question, I hunted through the very best holiday outfits of Instagram's best dressed to get a definitive answer. And as it turns out, the same pieces crop up time and time again, assembling the perfect holiday capsule wardrobe. There are, of course, the obvious inclusions (linen, sandals and raffia bags), but there are also plenty of trending pieces that are currently enjoying a particularly good summer (I'm looking at you, bandeau tops).
So, if your holiday is just around the corner and you're looking for the ultimate guide on what to pack, keep scrolling for the 14 pieces that influencers are currently adding to their suitcases. Happy holidays!
Style Notes: It goes without saying that dresses come into their own in the summer time, and this year is all about the printed dress. Channel countryside chic with ditsy florals, or opt for graphic stripes that stand out in a busy city.
SHOP PRINTED DRESSES:
Style Notes: Whether it's Birkenstocks, gladiators, slides or flip-flops, it always helps to have a good pair of long-wearing leather sandals in your arsenal. They add polish to any look.
SHOP LEATHER SANDALS:
Style Notes: Swimwear trends may come and go, but it's the classics that stand the test of time. There's no need for frills, straps and fiddly accessories—the best swiwmear is chic, sleek and decidedly understated, and works best with an open cotton shirt or underneath a cover-up.
SHOP SIMPLE SWIMWEAR:
Style Notes: It's an oldie but a goodie, and there's a reason we revert back to the same linen year after year. There's nothing quite like slipping on some clean, white linen—just ask the European holiday girls. They're wearing shirts, skirts, dresses, trousers, jackets…
SHOP WHITE LINEN:
Style Notes: Sorry sarongs, if you're looking for something a little more contemporary to wear over your bikinis, influencers are reaching for open-knit and crochet dresses instead of wrap skirts and kaftans.
SHOP COVER-UP DRESSES:
Style Notes: Dress up everything from oversized shirts to swimsuits with the simple addition of a pair of tailored shorts. Not only will they make even your most casual clothes feel special, but they also happen to work with just about every style of shoe, too.
SHOP TAILORED SHORTS:
Style Notes: Just when we thought we couldn't love any summer accessory more than the raffia basket bag, we fell for woven hats, shoes, and even jewellery, too. There really is a raffia accessory for every outfit.
SHOP RAFFIA ACCESSORIES:
Style Notes: If you're likely to already own any item in this list, I'd be willing to bet you have a pair of sunglasses on standby for when the weather improves. Sunglasses are, after all, the finishing touch to any summer outfit, and a bright, colourful pair with an interesting shape can take a look from good to great.
SHOP STATEMENT SUNGLASSES:
Style Notes: Save precious time planning outfits by relying on co-ords, the easiest way to pull together an outfit in less than five minutes. They'll help you stay cool in every sense of the word.
SHOP CO-ORDS:
Style Notes: Make the most of bare-legged season in a playful mini dress and sandals combo. (And, you'll score extra Euro style points if you manage to incorporate a neckerchief, cardigan and a Vespa.)
SHOP MINI DRESSES:
Style Notes: Any trend that is as practical as it is cool gets our approval, and you won't regret keeping a sun hat in your beach bag for the long summer afternoons.
SHOP SUN HATS:
Style Notes: We've probably got the '90s renaissance to thank for the revival of the bandeau top and dress (it's a much more welcome return than low slung jeans and body glitter). On the days you want to wear as little as possible whilst still looking chic, a strapless neckline is the day-to-night wonder that avoids tan lines, too.
SHOP BANDEAUS:
Style Notes: Few people will argue that a tank top isn't a treasured core piece in their wardrobe all year round. Dress up this versatile basic with tailored trousers, light linen or maxi and mini skirts when the temperature rises.
SHOP TANK TOPS:
Style Notes: If there's one item that goes seamlessly from desk to dinner to holiday, it's a pair of slouchy wide-leg trousers. Linen is perfect for tackling a heatwave, but a wool pair will serve you well into autumn and winter too.
SHOP WIDE-LEG TROUSERS
Next Up: It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss
Remy Farrell is a London-based shopping editor with nearly 10 years of editorial experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the editorial and fashion teams for titles such as Grazia, Elle, Cosmopolitan and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com styling for the social media channels and helping to develop the collections for the in-house brand Iris & Ink. After expanding an assisting and styling portfolio that includes shooting talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she also branched out into beauty, creating tried-and-tested reviews and diverse beauty content.In her role as shopping editor at Who What Wear, Remy is interested in discovering new and exciting brands to share with the Who What Wear readership and particularly loves uncovering hidden gems at affordable prices to make shopping accessible to everyone.Born and raised in Sheffield, Yorkshire, Remy moved to London in 2014 and lives in the Docklands with her partner and pug Billie.
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