What to buy under £100? It's a question we often get asked, especially around payday. You want to allow yourself a splurge without being silly, but that kind of pressure can lead to either purchasing something entirely useless on a whim or not getting anything at all (sacrilege!) So this is where we step in to offer up a bit of guidance.
There are no set rules about which items work under this price point and which items don't; it's more about cherrypicking clever pieces that look expensive even if they really aren't. A statement accessory can be worn a million ways, but it's also well worth considering elevated, updated staples—like a great camel-coloured blazer to replace all of the worn-out jackets from last year, or a pair of cord trousers that are on-trend now and will always come back into fashion in the future.
We trawled the stores so you don't have to, uncovering expensive-looking, affordable pieces you can snap up from ASOS to Zara, Arket to Warehouse. Go through the gallery to shop the best under-£100 items from each of your favourite stores.