What to buy under £100? It's a question we often get asked, especially around payday. You want to allow yourself a splurge without being silly, but that kind of pressure can lead to either purchasing something entirely useless on a whim or not getting anything at all (sacrilege!) So this is where we step in to offer up a bit of guidance.
There are no set rules about which items work under this price point and which items don't; it's more about cherrypicking clever pieces that look expensive even if they really aren't. A statement accessory can be worn a million ways, but it's also well worth considering elevated, updated staples—like a great camel-coloured blazer to replace all of the worn-out jackets from last year, or a pair of cord trousers that are on-trend now and will always come back into fashion in the future.
We trawled the stores so you don't have to, uncovering expensive-looking, affordable pieces you can snap up from ASOS to Zara, Arket to Warehouse. Go through the gallery to shop the best under-£100 items from each of your favourite stores.
WAREHOUSE
TOPSHOP
& OTHER STORIES
ARKET
JOHN LEWIS & PARTNERS
Related: The 19 Pieces Worth a Second Look at H&M Right Now
CHARLES AND KEITH
Related: Everyone in London Is Wearing This Topshop Dress Right Now
Related: There Are Over 3000 New-In Pieces From ASOS—Here Are the 24 We Want
COS
ZARA
LINKS OF LONDON
FREE PEOPLE
THE OUTNET
WEEKDAY
Next up, your spring/summer 2019 trend guide.
Opening Images: The Style Stalker
-
The Chic 2025 Bag Trend That Ashley Olsen Was Already Wearing a Decade AgoAhead of the fashion curve, per usual.
-
Anthropologie Has Everything RN—Shop the 43 Best Tops, Skirts, Pants, and DressesThe perfect one-stop shop for your next wardrobe refresh.
-
42 Nordstrom, J.Crew, and Gap Finds That Are About to Replace All My Summer BasicsIn three, two, one…
-
Serious Question: How Isn't Every Single New COS Item Out of Stock Already?I'm actually shocked.
-
I'm Revealing My Secret Hack for Finding the Most Expensive-Looking Things at ZaraShop now; thank me later.
-
I Removed Everything From My Friend's H&M, Zara, and J.Crew Carts and Added These 33 ReplacementsSorry for the snark.
-
If There's One Brand to Shop at Nordstrom Right Now, It's Definitely This One—Did I Mention Everything Is Under $100?Chic and affordable? Yes, please.
-
My Friend Says I Look *So Rich* When I Wear Spring Outfits With These 6 Key PiecesBring on the confidence boost.
