It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss

What to Buy Now is a concise weekly edit of the items I really love, including pieces from the high street, designer labels, vintage gems you can buy online and charity-shop treasures. I'm constantly scanning the most stylish online stores, so you can feel safe knowing that you won't miss a thing.

I know that your fashion requirements can vary massively from season to season (and day to day), so whether you're looking for an immaculately tailored staple, affordable tailoring or the perfect pair of shoes, I take my responsibilities as Who What Wear's shopping editor very seriously, and I've saved you plenty of scrolling time by putting together an edit of pieces that will look just as fresh in a year's time as they do now.

Of course, there's also plenty of the pieces that simply set your heart racing in a way that only fashion can. Right now, the shops are full of seasonal essentials that are perfect for a crisp winter, and this week's edit includes plenty of wardrobe gems, like the Marks and Spencer knit that looks designer, and The Row bag that is a guaranteed bestseller. So keep scrolling down to shop the exciting new buys on my wish list this week. You know what to do.


There's a reason this chic knit has been purchased over 100 times in the last 48 hours. Did I mention it's only £25?

Ever since we spotted this bag on the arms of Jennifer Lawrence, Kendall Jenner and the Olsen twins themselves, it's been a hot topic of conversation in our editors group chat.

The weather has shifted and Agolde's latest drop of winter-ready black denim is exceptional this season.These low slung, wide-leg jeans might just be my favourite new fit.

Call off the search–I've found the perfect dressy blazer for everyday and formal wear. A belted cream blazer like this should be considered a true wardrobe staple. 

Another week and another knit dress, and I love the sunny yellow of this Mango number. Add a boxy blazer and knee-high boot and voila, your next office outfit sorted. 

Still not bored of cardigans? Me neither, and the loose fit and button details on this one give it designer calibre.

The fashion crowd aren't ready to give up on ballet flats just yet, and I love this minimalist pair from Everlane. 

I've never been on board with the novelty jumper but a Fair Isle knit is a stylish way to do traditional Christmas knitwear.

Mongolian cashmere brand Oyuna are experts in crafting ultra-soft, ultra-luxe clothing and textiles in delicate brushed wool, and after trying on the pieces for myself, one of their cosy long coats is next on my wish list. 


I'm convinced that knit dresses have been stylish since they were first invented, but now there's even more colours to choose from, I'm convinced that this bold red number is one of the best on the market. 

Just look at that soft, fluffy mohair. If cold winter weather gives me an excuse to layer up like this, bring on the frost.

Another week, another M&S bag, but this time they've got "quiet luxury" down to a T. Well done Marks and Spencer, now I have to decide between the chic burgundy or classic black. Decisions, decisions...

I'm almost embarrassed to admit just how many knee-high boots I've mentally added to my wish list, but now I've found this pair from Russell & Bromley, I'm ready to fully commit to the wearable demi-heel trend.

House of Dagmar's pared-back approach to capsule dressing is the best thing to happen to our wardrobes since Toteme. This roomy wool coat was the latest thing in the new-in section to capture my attention for its simple, outfit-elevating prowess.

I haven't stopped thinking about this chic knit since I first saw it. Luxe dressing at its finest. 

You may well be familiar with the pretty Posse dresses that took over Instagram last summer, but if you're looking for something you can wear all year round, this sleeveless top will go with everything from straight-leg jeans to tailored wide-leg trousers. 

And speaking of wide-leg trousers, just when you think your wardrobe is finally complete, you come across a chic pair with outstanding fit like these. 

I'm officially ready to give up my everyday hoops for something with a little more polish—enter Otiumberg's pebble earrings. The perfect Christmas gift for yourself, or a very lucky someone. 

I've been waiting all year for the news, and it finally happened. The Insta-famous Melie Bianco bag is back at Anthropologie, and now in an XL size. Be prepared to act fast though, it can sell out as quickly as its restocked.

Wool coats are a wise investment buy and styles like this checked maxi coat never go out of style. BRB, just copying this entire outfit...

Looking for modern, functional and chic everyday wear? Savannah Miller's Vivere London is the answer. Expect premium tailoring, beautiful dresses and cosy outerwear like this faux shearling gilet, a new Who What Wear favourite. 

Should you be wondering what to wear this party season, embellished jeans are currently trending. Whether you pair them with a silky cami, bandeau top or fluffy knit, these fun trousers are the easy way to be evening-ready in an instant.

Yes, you read that correctly–this cosy knit dress really is from the high street (not that anyone would know).

If the prospect of wrapping up in this luxe, supersized scarf wasn't enough to tempt you, the luxe shade of camel will. Consider this the secret to making all of your winter outfits look better. 

There's something about this minimalist take on the puffer coat that makes everything that it's paired with look far more expensive. 

I don't know about you, but after searching for weeks for the perfect heeled, knee-high boot, I think I've found it in Me + Em's mid-heeled pull on. Just add a mini skirt and teddy coat.

And now for some truly special arm candy, Demellier's Midi New York tote is elegance personified, and especially in the new shade of Mocha.

I can't get enough of jackets right now, and I can't stop thinking about the myriad of ways you could wear this cute, cosy style.

COS have nailed The Row styling on a high street budget, and this coat is conclusive proof. (It also helps that brown coats are one of the biggest coat trends this season).

There's no doubt about it, a cream knit should be considered a wardrobe staple, and I'd wear this perfect cashmere number from Rise & Fall with everything from leather trousers to mini skirts and knee-high boots.

Pared-back luxury is Ninety Percent's calling card, but it doesn't get more chic than an ultra-soft micromodal turtleneck that you can dress up and down depending on your mood. 

Take autumn's biggest shoe trend: the mesh ballet pump, add a little festive magic: opulent gold, and hey presto the ideal party shoe that doesn't require blister plasters.

New to Aligne, the only co-ord I'm interested in wearing this season. A cosy knit midaxi skirt with matching turtleneck that also comes in cream? Sign me up. 

It's almost too difficult to choose between Astrid & Miyu's 12 day or 24 day jewellery calendars. There's gold, silver, and even a limited edition 14k calendar too, but whichever one you do settle on, it's guaranteed to be the most cherished purchase you make this season. 

Actress and Dancer Nikkita Chadha has sifted through 1000s of pieces on the Amazon Fashion site to curate an impossibly stylish edit well worth adding to your basket. My favourites on her list? There's too many to choose, but these Swarovski earrings score particularly high, particularly with Christmas right around the corner.

The shape, the style, the trending shade of grey— there's nothing not to love about chic jacket from & Other Stories. Expect to see this all over your Instagram feed soon. 

Team Who What Wear are still knit vest obsessed, and ME+EM's ultra fluffy camel cashmere top ranks highly on our list. Just add blue jeans, boots and a maxi coat.

We've always been sold on Unreal Fur's cosy outerwear but the new Love Affair coat is the chicest way to dress up even the most simple outfits this winter.

Banish the Monday blues by scrolling though the beautiful pieces in Neous' new-in section. Expect the refined design, elegant touches and unmistakably premium quality we've come to expect from the brand's artisanal heritage. 

Riding boots are about to be huge this year, so get ahead of the crowd in Marks and Spencer's glossy patent flat boots. They look just as good with a mini skirt and blazer for evening as they do with a fluffy knit and leggings in the day. 

I can't help it, I'm winter coat obsessed—and Mango might have given me my favourite coat of the year (so far). 

Sleek, chic and polished. ATP Atelier's Mary Jane flats are a lesson in elevating the everyday. 

I get excited every time I come across an understated, elegant leather bag, and J&M Davidson's 90's baguette is currently top of my wish list.

We've all got a pair of black trousers in our wardrobes, but Leems's latest high-rise pair prove just how elegant and versatile off-white can be. 

Wake up! New Mulberry bags have landed, and the iconic postman's lock has been reinvented with a very stylish new twist.