I've been lucky enough to take a look inside the kit of many a makeup artist, and without fail, there's one product that's always a constant in their stash. In fact, I was reminded of this while having my makeup done by celebrity makeup artist Malin Coleman recently when she used this very cult moisturiser to prep my skin.
The product in question? Weleda Skin Food. Created in 1926 (yes, it's over 90 years old), it's a rich, all-natural lotion that boasts a multitude of uses. And it's gone on to become something of an insider secret within the beauty industry, with makeup artists, celebrities and editors all swearing by the stuff. Keep scrolling to find out exactly how it's managed to achieve cult status and who else is obsessed with it.
VB adores Weleda Skin Food.
Over 90 Years of History
Every makeup artist has a tube of it in their kit.
Sustainable and natural beauty brands might be coming into prominence now, but Weleda was way ahead of its time, pioneering natural ingredients and green formulations since they launched Skin Food back in 1926.
Although it was formulated with dry and rough skins in mind, the nourishing balm-lotion boasts a multitude of uses that all skin types can benefit from. It's incredibly soothing, and hydrates parched patches and flaky skin with ease—a great option for dry areas like your elbows and knees.
At first, the texture might seem incredibly rich, but it's also amazing at prepping all skin types for makeup—including oilier skin. By patting it onto your face, your skin will look instantly brighter and healthier, and it's amazing for pairing with skincare tools for facial massage.
Rosie HW swears by the £8 cream.
Although at first, Weleda Skin Food was something of an industry beauty secret, a representative for the brand told me that basically every celebrity now swears by it too. From television presenters like Fearne Cotton and Claudia Winkleman to models like Alexa Chung and Erin O'Connor to A-listers like Priyanka Chopra and Winona Ryder, celebs are officially obsessed with Skin Food.
Just recently, an iconic green tube was spotted on Rosie Huntington-Whiteley's Instagram Stories. Plus, Victoria Beckham has discussed how much she loves the stuff in an interview with Into the Gloss. "My body secret is Weleda Skin Food," Beckham said. "What I love about it is that it’s not particularly expensive and you can find it anywhere. … By the time I leave the house, I feel as if it's really sunk in."
Erin O'Connor agrees: “My absolute must is Weleda Skin Food, which I apply all over my body," she said. "It smells so fresh and uplifting too and I never leave the house without it."
Priyanka Chopra gives Weleda the celebrity seal of approval.
So, what is actually in this cult formula that has everyone going crazy for it? Well, it's all-natural and includes extracts of organic chamomile, calendula and wild pansy to soothe and calm all skin types, plus rosemary to revitalise and boost luminosity. Natural plant oils and waxes give the cream its iconic balmy texture and a rich feeling that melts into your skin. As well as all of that good stuff, it's also brimming with sweet orange and lavender essential oils to give the cream its fresh, calming fragrance.
Keep scrolling to shop the Weleda Skin Food collection.