From the Founders: Welcome to Who What Wear UK

Today, more than nine years after the launch of our first website, we are totally and utterly thrilled to debut We’ve always adored British talent and tastemakers, and have covered both extensively since Who What Wear’s debut in 2006, because we truly respect your intelligent, individualistic, intuitive approach to fashion. After all, where would the style world be without trendsetters like Kate Moss, Cara Delevingne, Naomi Campbell, Alexa Chung, Rosie Huntington-Whiteley, Sienna Miller, Jourdan Dunn, Florence Welch, Keira Knightley, Emma Watson and FKA Twigs, to name just a few? And what would the world’s closets look like without the genius work of designers like Christopher Bailey, Phoebe Philo, Stella McCartney, Clare Waight Keller, Vivienne Westwood, Sarah Burton and Victoria Beckham? We can’t even imagine it!


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