What springs to mind when you think of a baguette bag? For me, it's Carrie Bradshaw clad in a cami top, low-slung jeans and layered gold necklaces. It's a style that was, until now, firmly buried in the '90s, but thanks to Fendi, the iconic accessory has been given new lease of life. Embraced by cool girls across the globe, this throwback bag stands out against the minimalistic styles that have flooded the market recently. Smothered in logos and unapologetically impractical, this is the epitome of '90s glamour.
Okay, so it's never going to fit your packed lunch and laptop (it's very much a phone, purse and keys situation), but, boy, is it pretty. It's perfect for Friday night drinks when you need something chicer than a work bag but less dressy than a clutch. Simply scroll through the Instagram shots below to see the bag's versatility—from Hannah Almassi's tiered red showstopper to Rikke Krefting's head-to-toe white ensemble. There's no outfit that this bag doesn't complement.
With sustainability becoming an increasingly pressing issue in the world of fashion, it's refreshing to see a trend that is so readily available second-hand. Why splurge on a shiny new bag when you can get the '90s originals at a quarter of the price? Type "Fendi baguette bag" into Vestiaire Collective and you'll see over 35,600 results appear—all pre-loved and ready to make their home in your wardrobe. If you're a dedicated Who What Wear reader, then you'll know that we can't get enough of vintage fashion, so we've put together an edit of the best second-hand Fendi Baguette Bags that you can buy, safe in the knowledge that you're nabbing a classic while also being kind to the planet.
Style Notes: Rikke Krefting's head-to-toe white outfit makes a serious impact. All it needs is Fendi's baguette bag to add a touch of '90s glamour.
Style Notes: Who What Wear UK's Hannah Almassi literally stopped traffic at fashion week in her tiered red maxi dress. A gold-flecked baguette bag makes for a suitably chic but not too dressy accessory.
Style Notes: While the logoed iterations are the most iconic, we also enjoy a pop of colour courtesy of Lucy Williams, who uses her Fendi baguette to liven up a simple sweater and miniskirt.
Style Notes: Now this is what the baguette was made for. A classic white shirt and high-waisted trousers are transformed into a street style–ready ensemble thanks to a flash of Fendi.
Shop the Fendi Baguette Edit
You'll cherish this classic baguette forever.
This sleek red iteration will look so good with a white shirt.
Brown python feels very A/W 18.
This cream number is a good option for those who don't love flashy logos.
Take me to the dancefloor, stat.
A fab everyday piece.
Add a pop of colour with this yellow baguette.
The clash of green and pink is very chic.
Say hello to your new BBF (bag best friend).
Powder blue will look very cool with brown.
Get in my wardrobe, please.
Brunch-ready style, here we come.
Baguette shape plus calfskin. What more could you want?
This embroidery is so pretty.
Pale pink is never a bad idea.