What springs to mind when you think of a baguette bag? For me, it's Carrie Bradshaw clad in a cami top, low-slung jeans and layered gold necklaces. It's a style that was, until now, firmly buried in the '90s, but thanks to Fendi, the iconic accessory has been given new lease of life. Embraced by cool girls across the globe, this throwback bag stands out against the minimalistic styles that have flooded the market recently. Smothered in logos and unapologetically impractical, this is the epitome of '90s glamour.
Okay, so it's never going to fit your packed lunch and laptop (it's very much a phone, purse and keys situation), but, boy, is it pretty. It's perfect for Friday night drinks when you need something chicer than a work bag but less dressy than a clutch. Simply scroll through the Instagram shots below to see the bag's versatility—from Hannah Almassi's tiered red showstopper to Rikke Krefting's head-to-toe white ensemble. There's no outfit that this bag doesn't complement.
With sustainability becoming an increasingly pressing issue in the world of fashion, it's refreshing to see a trend that is so readily available second-hand. Why splurge on a shiny new bag when you can get the '90s originals at a quarter of the price? Type "Fendi baguette bag" into Vestiaire Collective and you'll see over 35,600 results appear—all pre-loved and ready to make their home in your wardrobe. If you're a dedicated Who What Wear reader, then you'll know that we can't get enough of vintage fashion, so we've put together an edit of the best second-hand Fendi Baguette Bags that you can buy, safe in the knowledge that you're nabbing a classic while also being kind to the planet.
Style Notes: Who What Wear UK's Hannah Almassi literally stopped traffic at fashion week in her tiered red maxi dress. A gold-flecked baguette bag makes for a suitably chic but not too dressy accessory.
Style Notes: Now this is what the baguette was made for. A classic white shirt and high-waisted trousers are transformed into a street style–ready ensemble thanks to a flash of Fendi.
Shop the Fendi Baguette Edit
This cream number is a good option for those who don't love flashy logos.
Take me to the dancefloor, stat.
A fab everyday piece.
Baguette shape plus calfskin. What more could you want?
This embroidery is so pretty.
Pale pink is never a bad idea.