When Victoria Beckham took to Instagram Stories over the weekend to give us all a peek inside her travel wash bag, the last thing that I was expecting her to pull out of her Hermès cosmetics case was a tube of toothpaste.
Yet, between the bottles of luxurious cleansing oils and facialist-approved sun protection, VB took a little time to sing the praises of her favourite dental hygiene product—Marvis Whitening Mint Toothpaste.
Founded in Florence in 1958, Marvis toothpastes have gone on to achieve something of cult status (for a toothpaste, anyway) amongst the fashion set. This is likely due, in part, to the chic apothecary-esque packaging but might also have something to do with the reputation that it gained in the '70s for fading the staining on teeth caused by smoking (not that such a thing is in any way related to the beloved designer).
"This is quite a posh toothpaste," Beckham said, "but I think it's the best toothpaste." I'd be inclined to agree. After all, I don't see the likes of Net-a-Porter, Selfridges and Liberty London stocking Colgate on their shelves—but Marvis sits proudly amongst their beauty offering.