Today’s Victoria Beckham show in London marked a rather momentous occasion for the designer’s story: Ten years in the fashion industry and her position has never looked stronger.
It’s been a fast and furious few weeks (her Vogue cover shoot and Juergen Teller campaign have notched up countless column inches), but let’s just take a moment to consider how much has happened across a decade. Not only did VB work tirelessly to win over an initially sceptical fashion pack of non-believers (how times have changed!), but she’s also been creating four collections a year. She’s introduced numerous must-haves, launched a beauty line with Esteé Lauder, a sportswear collab with Reebok, stores across the globe… The list goes on.
This morning, we all had a reminder of why things have worked out so well for Beckham: She creates clothes for a modern, smart, put-together kind of woman like herself. This hasn’t been a case of throwing money and weight around, though. Beckham crafts an aesthetic and puts the legwork into quality products with flattering fits.
When can we start shopping then, VB?