It's the news that all stylish women, beauty fanatics, and—let's be honest—Spice Girls fans have been waiting for: Victoria Beckham is creating her own beauty brand. Launching as part of her eponymous fashion label, Victoria Beckham Beauty will be landing later this year as part of her autumn/winter 2019 collection—and I for one am pretty damn excited about it. Although we haven't been treated to any concrete news about what we can expect so far, VB has recently started dropping some major hints on her Instagram using the hashtags #CleanBeauty and #NotPerfect to share behind-the-scenes photos of her both in the lab and on set for Victoria Beckham Beauty.
So what do we know so far about the most anticipated beauty launch of the year?
While we don't know the finer details quite yet, Beckham released a statement hinting at what's to come: "I want to take care of women inside and out, providing them with the must-have items in makeup, skincare, fragrance and wellness that I feel I need in my own life," she said.
Yes, that's right—it looks like Victoria Beckham Beauty is going to span the full range of beauty categories so we'll all be well and truly taken care of.
After initially taking to Instagram back in February to announce the impending launch of Victoria Beckham Beauty, VB returned to social media later that day to provide some further clarification on the brand: "For all of you asking, #VBBeauty will be cruelty-free, inclusive for all skin tones, and available at an accessible luxury price-point," Beckham explained.
Since then, Beckham has taken to Instagram to show her prepping her skin for a day on set for Victoria Beckham Beauty—sending beauty editors into meltdown as we wondered whether those under-eye patches were the work of cult skincare brand 111Skin or a sneak peek at one of Beckham's own skincare creations to come.
Plus, just last week, Beckham took to IG Stories with a cryptic snap of some unmarked lipliners that looked like prototypes with the caption "when you LOVE your lipliner so much but only have stubs left."
Oh, VB—you tease.
Of course, VB is no newbie to the world of beauty. Beckham previously collaborated with beauty giant Estée Lauder on a hugely successful capsule makeup collection back in 2016. In fact, it's Sarah Creal, the former head of global makeup development and marketing at Estée Lauder, who will be heading up Victoria Beckham Beauty in New York.
We'll be keeping our eyes peeled for more details to come, but meanwhile, if you want some insight into Beckham's impeccable beauty taste, then check out her VB Beauty reel on Instagram—a wealth of beauty recommendations and product highlights, approved by the lady herself.
Keep scrolling to shop some of Victoria Beckham's beauty essentials right here.
Beckham took to Instagram Stories to declare that this rejuvenating eye treatment "feels amazing." To apply, she says to just "use the little roller then apply the jazzy pads."
Spotted in her airport travel bag, this antioxidant serum is pricey but certainly delivers in terms of brightening skin tone and evening out pigmentation.
VB uses this gently exfoliating powder in conjunction with a washcloth "as a little exfoliation," says Beckham. This helps to keep her skin soft and smooth.