When Emma Watson wore a pair of trainers by the ethical French brand Veja, they quickly became one of the most talked-about sneaker brands around. The classic white shoes made out of recycled plastic bottles and wild rubber feature a distinctive V-logo in varying colours on each side. Emma first wore the trainers back in October 2016, but it wasn't until 18 months later that the seemingly simple lace-ups began reaching their peak.
The Veja V-10 leather trainers arrived on Net-a-Porter in early 2017. However, they became the second- and third-best selling pieces globally (only beaten out by a Gucci T-shirt) the same week they launched. The most popular style is the red, navy and white version (how very French), followed by the black-and-white iteration. Who wants to bet on these being a permanent fixture during fashion week? Keep scrolling to shop the £110 Veja trainers.