When Emma Watson and Meghan Markle wore a pair of trainers by the conscious French brand Veja, it quickly became one of the most talked-about sneaker brands in the UK. The classic white basket sneaks (made from recycled plastic bottles and wild rubber) feature the distinctive V logo in varying colours on each side.
Emma Watson first wore the trainers back in October 2016, but it wasn't until 2018 when Meghan wore them that the seemingly simple lace-ups started gaining such widespread popularity. Much like other classic trainers (think Converse and Vans), these have rapidly become a staple for when you need a comfortable yet stylish pair of shoes. Plus, these sneakers are so minimalist in design that they work with every type of ensemble—from midi dresses to straight-leg jeans.
The Veja V-10 leather trainers arrived on Net-a-Porter in early 2017 and became the second and third best-selling pieces globally (only beaten out by a Gucci T-shirt) the same week they launched. Now I spot these trainers constantly on Instagram, as they seem to have become the most popular sneakers to own.
And if that's not enough to make you want a pair, then you might change your mind after scrolling our edit of the best Veja trainers. Plus, there's even a guide to how fashion girls are wearing theirs for outfit inspiration.