When Emma Watson and the Duchess of Sussex, Meghan Markle, wore a pair of trainers by the ethical French brand Veja, they quickly became one of the most talked-about sneaker brands around. The classic white basket sneaks (made from recycled plastic bottles and wild rubber) feature a distinctive V-logo in varying colours on each side. Emma first wore the trainers back in October 2016, but it wasn't until 18 months later that the seemingly simple lace-ups started gaining popularity.
The Veja V-10 leather trainers arrived on Net-a-Porter in early 2017 and became the second and third best-selling pieces globally (only beaten out by a Gucci T-shirt) the same week they launched. Now I spot these trainers "in the wild" every day, as they seem to have become the most popular trainers to own for 2019. At a coffee shop in London last week, I saw four separate women wearing the red, white and blue pair. Keep scrolling to shop our edit of the best Veja sneakers on the market, plus a guide to how fashion girls are wearing theirs.
Style Notes: Meghan swaps her usual courts for kicks. The Veja V-10 Extra White Black is still in stock over at Net-a-Porter (for now).
Style Notes: Another winning Lucy Williams combo—this time proving even a maxi dresses goes well with Veja kicks.
Style Notes: The classic white pair will go with everything you own. Hannah has made them part of her capsule wardrobe.
Style Notes: Alice Catherine pairs her Vejas with a S/S 19 must-have polka-dot dress—a great working day wardrobe option.
Style Notes: Checked suits and sneakers are now even cooler with colour-coordinated Vejas.
So chic with summery dresses.
Yes, to this chic colour combo.
Monochrome always wins.
Anything yellow this season has our attention.
Velcro trainers are cool again.
They'll put a spring in your step.
We'll be wearing these with grey city shorts.
We love this suede-look vintage style.
They'll go with everything you own.
We like everything about these.
Next up, these are the nine new-in pieces we want this week.
This story was published at an earlier time and has since been updated.