Holly Willoughby Just Wore the Same Dress as K-Mids, and It Looks So Good

by Emma Spedding

Holly Willoughby is known for chronicling her outfits for This Morning on Instagram and we always keep an eye on her updates to gather any style inspiration. Well, with the festive season coming up Holly just stepped out in literally the dreamiest dress from cult brand The Vampire's Wife, and according to liketoknow.it, it caused a 2,700% increase in searches for the brand. If that's not enough, she also ticks the eco-credentials box as the dress was rented fashion rental platform Hurr.

I guess it shouldn't be that much of a shock. While there have been plenty of contenders for the top spot, it's The Vampire's Wife that remains the choice dress outfitter when it comes to celebs. Seen everywhere from across Instagram to award-season after-parties, it continues to be incredibly popular way into 2020.

The brand first began gaining momentum back in 2017 when the likes of Alexa Chung, Sienna Miller and Keira Knightley, as well as a legion of high-profile influencers, all wore the brand's Festival dress on repeat. Owing to its universally flattering shape—a simple round neck, nipped-in waist, midi-length skirt and elbow-length sleeves adorned with frilly cuffs—it's little wonder it became an It-girl favourite.

Fast forward to 2019 at the Royal wedding, and the brand went supernova. Not one, not two but three of Prince Harry and Meghan Markle's guests opted for the brand's frocks, putting them firmly in the global spotlight.

The Vampire's Wife's illustrious fan club keeps growing by the day: Amber Heard, Busy Phillips, Chloë Grace Moretz, Natalie Portman and Jennifer Aniston (the latest A-lister to wear one of its fabulous creations) all love the brand. And now it can add the future queen of England to the list. What a coup.

Keep scrolling to see holly wearing the dress and then see how the rest of the A-list wear theirs. Then shop our edit of the best The Vampire's Wife frocks.

HOLLY'S LOOK

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@hollywilloughby

CELEBS WEARING THE VAMPIRE'S WIFE

vampire's wife dresses: duchess of cambridge

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Getty

Style Notes: The Duchess of Cambridge wears the emerald dress with gold earrings and a matching clutch bag. Green pumps complete the look.

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Getty Images

Style Notes: Alexa Chung wore the very same dress back in 2017.

vampire's wife dresses: princess beatrice

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Getty

Style Notes: Back last year in August, for Ellie Goulding's wedding, Princess Beatrice wore this similar green dress by The Vampire's Wife.

The Vampire's Wife Dress: Princess Beatrice

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Getty

Style Notes: Proof that princesses love the brand too. Princess Beatrice is snapped with her new fiancé in a chic green Vampire's Wife dress.

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Getty

Style Notes: Jodie's pairing of an LBD in velvet with sheer black tights and platforms is seriously good winter-party inspo.

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Getty Images

Style Notes: Sienna Miller shows this dress isn't just for winter, as she wore it in a pale-pink colour with a lemon lace-ruffled trim on the hem and sleeves.

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@florence

Style Notes: The brand also creates matching bags for its dresses.

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@alexachung

Style Notes: Alexa Chung wore a shimmery silver maxi to a wedding with her matching bag.

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Shutterstock

Style Notes: A guest wears the dress in a pink and pale blue colourway at the Royal wedding.

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@junotemple

Style Notes: All-around cool girl Juno Temple rocks hers with metallic platforms.

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Getty

Style Notes: Charlotte Riley wears a bespoke floral Vampire's Wife dress with the signature ruffles at the hem and cuffs for the Royal wedding service in Winser.