From Instagram to the Red Carpet, This Is Still Everybody's Favourite Dress

It looks like 2019 is going to be another major year for dresses. After 2018's succession of It dresses, we're already seeing new cult favourites rise to the top. While ASOS has been quick to stock spring favourites, and we've already predicted the top frock trends of the season, it's the Vampire's Wife that remains the choice dress outfitter. Seen everywhere from across Instagram to award-season after-parties, we predict this dress will continue its reign as the favourite dress of the year.

The brand first began gaining momentum back in 2017 when the likes of Alexa ChungSienna Miller and Keira Knightley, as well as a legion of high-profile influencers, all wore the brand's Festival dress on repeat. Owing to its universally flattering shape—a simple round neck, nipped-in waist, midi-length skirt and elbow-length sleeves adorned with frilly cuffs—it's little wonder it became an It-girl favourite.

Fast-forward to 2018 and the Vampire's Wife's star continued to rise. Then, at the Royal wedding, it went supernova. Not one, not two but three of Prince Harry and Meghan Markle's guests opted for the brand's frocks, putting them firmly in the global spotlight.

The Vampire's Wife's illustrious fan club keeps growing by the day: Amber Heard, Busy Phillips, Chloë Grace Moretz, Natalie Portman and Jennifer Aniston (the latest A-lister to wear one of its fabulous creations) all love the brand.

Keep scrolling to see how those in the know are wearing their favourite Vampire's Wife dresses, and then shop our edit of the best below.