Forget Zara for a Second—We're Suddenly Shopping at THIS Store Again

I had an inkling last season that Urban Outfitters would soon be on fire in terms of fashion. The retailer's A/W 17 collection was great, but S/S 18 is even better—and the figures prove it. UO is one of few retailers moving in a positive fiscal direction, showing a 12% jump in net sales this quarter. The high-street mega-brand has credited a portion of this success to its eight-million-strong Instagram following (and its clear ability to tap into millennials), but when you look at the product offering, we're not surprised: Alongside the pieces some teens will be flocking to UO for, there's also a veritable banquet of grown-up goods on offer.