Thanks to Instagram, it doesn't take much for an item to generate shopping hype these days. From next-gen It skirts to the bag on every influencer's arm, all brands need are a few posts and boom—it's a sellout. So when an item has zero social media presence, it makes it all the more impressive when it reaches cult status. Do you know what makes it even more impressive? When it's not even available to buy yet.
That's the case when it comes to Urban Outfitters' latest must-have, which is breaking records (even though you can't buy it yet). It all started when we spotted this incredible pink denim boilersuit. In fact, Urban Outfitters is accepting preorders for it before it goes on sale 23 October. After the success of Ganni's and ASOS's fuchsia all-in-ones, it was a smart move on Urban Outfitters' part. However, it seems even the buyers were unprepared for the shopping urges it would instil.
Our friends at UO HQ revealed that the jumpsuit in question is the brand's most in-demand preorder item of all time (so much so that more were quickly ordered to fulfil demand), and it’s looking increasingly likely to sell out before it hits shop floors. Right now, the website is still taking orders, but if the wait list gets much longer, it'll have to shut down requests. We don't know about you, but we're suddenly feeling anxious.
The point of difference lies in the hue. Other styles have featured super-bright shades, but this muted tone will arguably suit more skin tones and hair colours. Throw in the fact jumpsuits make getting ready easier in the morning and it's little wonder this item is in such high demand. To give you the best chance of getting one, we've linked to the boilersuit below, and we suggest getting your name down ASAP to avoid disappointment. While you're at it, you might want to take a look at the pieces we think could sell out just as quickly too.
URBAN OUTFITTERS'S OTHER HERO BUYS