Hurry! These Unusual Summer Trends Are Selling Out

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(Image credit: Style du Monde)

Want a unique perspective on what is in and what is out? So do we, which is why we reached out to Katie Smith, senior fashion and retail analyst at Edited, to give us the inside scoop on the latest summer trends. To our surprise, the trends she came back with are all unique from the typical styles we have been seeing this 2017 summer season.

“These trends bear testament to the huge shifts in the apparel industry. Digital has shaken up the traditional journey of trends, meaning things can arrive fast, accrue mass adoption quickly and avoid the clear runway-to-retail pathway. These trends remind us that fashion can be fun, frivolous and silly while still making retailers money,” said Katie. Don’t worry—none of the styles you’re about to see are “unusual” in the unwearable sense; they are just distinct enough to differentiate you from the rest of the crowd. 

Scroll down to shop the four summer trends that are selling out the quickest this season.

Laced Jeans

“Laced jeans are up 70.5% from a year ago, led by runway denim innovator Marques’Almeida. Styles have already sold out at mass-market retailers like Topshop, Pretty Little Thing, H&M and ASOS’s Farleigh (which sold out in 11 days).”

Baywatch Swimsuits

“Ultra high-cut swimsuits are back, and red swimsuits on sale are up by 58% in the last three months, with many already sold out.”

Yellow Trousers

"New arrivals are up 21% from a year ago, but sellouts have outpaced the growth in number of styles by 27%. The shade featured on the S/S 17 runways at Acne Studios, Chloé, Mulberry and Jil Sander.”

Camouflage 

“Another quite unusual trend is women’s camouflage, which is selling well on bikinis, T-shirts, trousers, ‘shackets’ and skirts. New arrivals have stayed the same as last year, but full-price sellouts have climbed 72%, which implies this one is consumer driven.”

Lauren Eggertsen
Editorial Director

"Copy (200 words): Lauren Eggertsen is currently the editorial director of Who What Where and has worked at the company for nearly seven years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Sydney Sweeney, Lindsay Lohan, and Megan Fox. 


She has also attended multiple fashion weeks, including New York, London, and Milan, where her personal style has been featured on sites such as Elle.com, HarpersBazaar.com, and Vogue.co.uk. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.