I Like to Support Small Brands—These Are the Beautiful Pieces I'm Considering Gifting This Valentine's Day

For three years running, I return to this card as I'm swept into the sweetness of it—from the gold foiled calligraphy (with the penned sentiment), to the two figures gently embracing. It's incredibly romantic and can transition into a frame-worthy piece of art. The heartfelt words overleaf will make it all the more personable. Never underestimate the power of a card, it's the best token of affection. Whilst you're on-site, you'd be remiss to miss out on Wanderlust Paper Company's other delights—including aesthetic matchsticks.

Footwear lovers look no further than Dear Frances' arsenal and this spring the brand has released a candied iteration of its coveted (and sell-out) mesh style of 2024. Perhaps unusually bold for a brand most renowned for its minimalist aesthetic and neutral colour pallet, however, it's much welcomed, especially during the season of love. It's worth noting that this style is offered with a limited edition Balla bag, which compliments the shoes perfectly.

Parisian brand Ysé, upholds the importance of female empowerment and sensuality from the inside out and its styles are among some of the most beautiful I've spotted in the capital. I'm particularly fond of the gothic blooms atop the peek-a-boo fabrication.

Since moving to France, I've come to appreciate the act of dining in tandem and to uplevel the already loved-fueled activity is to tablescape to excess. Bed Threads (creators of some of the plushest bed linen I've ever had the pleasure of drifting in) envisioned a table set bundle, complete with a tablecloth, placemat and coasters. Each component boasts 165GSM OEKO-TEX certified (French flax linen). You needn't worry about wrapping either, as it comes neatly packed in linen.

What better to give to a loved one this February than a cosy and cute bonnet? The entire WWW team love this Straw x Herd collab!

Following on from the sentiment of the aforementioned table set, Our Place (one of the world's leading contemporary crockery brands) will soon be releasing the title Dinner at Our Place. It's aptly named for the brand and encompasses the significance of sharing food with loved ones. Expect to find over 100 dopamine-inducing recipes, including dinner party menus to attempt in your couple or solo!

Nothing says sentiment quite like jewellery and this piece is as practical as it is striking. There's something about the pink plush velvet and tasselled hem that has an undeniably '50s lilt. By my estimation, it'll hold a few earrings for weekend travels.

Featuring the work of British Artist, Damien Hirst to convey a social butterfly, Lady A wines are as much about the occasion as they are about the importance of the palate. Its rosé is described as a quenching, crisp wine, best paired with fresh summer dishes.

With over 600 units sold, Otiumberg can't keep their Roscida hearts on the shelf for long and luckily for us, this restock has been perfectly timed for the season of love. I own the gold pair and can attest to the wearability of the style, irrespective of occasion.

Fragrance is notoriously difficult to gift but if there's one brand where it's worth taking the risk, it's Phlur. Passers-by and family alike are always generous with compliments. Their arsenal spans hair and body fragrance mists, to Eau De Parfum, each with an emphasis on the power of olfactory and being led by and through memories, with the senses. The fragrances far surpass the mention of being "non-offensive" but that refers to the ability to beckon people with varying tastes into the Phlur mist. Its latest release, Golden Rule, boasts creamy notes of vanilla and coconut milk with the sharpness of pink pepper and mandarin.

It's become a running joke in my family that I should own shares in YuYu, as it's one of my most-used items and I sing its praises to anyone who queries. From sufferers of chronic illness to those who are chronically cold (of which I tick both boxes), this is guaranteed to bring you comfort and joy.

I'm penning my thoughts on emotional support accessories and while I'm taking note, I'm in the era of falling for accessory brands like I once did, twenty years prior. Turtle Story is one of the latest brands on my radar. It boasts unique hair accessories comprising deadstock. The brand demonstrates how to turn discarded material into miniture works of art.

Rachel Jackson's ‘Love Tokens’ necklace was envisioned with themes of love, loss, friendship, and faith at heart, so why not wear it closeby in this intricate design?

I've sung Strathberry's praises since learning about the brand's premium craftsmanship in 2022, and it remains one of the brands that garner attention based on merit foremost! The product range is gradually expanding and it now includes suede in this darling pillowy shaping.

There's no better present than the gift of comfort. I own three blankets by TBCo, which speaks volumes. There's nothing that compares to the quality, it's the equivalent of being enveloped in a real-life hug.

Polène's handbags have become so highly sought after that they fly off the shelves at record speed, online and in-store. Just last week, I revisited its flagship store and examined the bags up close, to which my only response was to marvel at the quality, inside out. The Mokki is one of the brand's new styles, borrowing its name from the Finnish term "cabin", which is reflected in the effortless way the top flap contorts.

Speaking about her eponymous brand, Kitty confirms the growing interest in her Amor collection since its initial launch in 2023. For 2025, the brand owner and designer "explores the tactility of design". Kitty also states "Whilst the collection is perfect for Valentine's Day, jewellery like this has the allure of being wearable all year round".

You can always rely on Ninety Percent for forever pieces you're guaranteed plenty of wear out of, like the Noho. To be worn with everything from trousers and jeans to skirts, it'll become a staple piece in your wardrobe.

A playful gift is double-pronged. You can achieve function (and aesthetics in this case) with a healthy dose of tongue-in-cheek humour!

Stripe and Stare underwear has been dubbed some of the most comfortable underwear you can wear. While that is a bold claim, it's one I firmly stand by.

An overstated shape with complimentary stones adorned, the Sienna Earrings are bound to elevate all ensembles.

Sentimental gifts always pull on my heartstrings and I don't think you can get a more special gift than a photobook. It's a precious keepsake and gift of time and dedication, which speaks volumes. Papier creates some of the best stationery on the UK market.

While a toothbrush may not sound like the most romantic gift, Suri toothbrushes have beauty and wellness folk in a bind. From the plant-based casing to the rechargeable case, it's a way to uplevel your dental hygiene routine and bring a splash of joy to your mornings.

I attest to the quality and fit of Dora Larsen’s intimates. They'll make you feel like a million dollars and last for years to come.

Say "I love you" with breakfast, thanks to Anna + Nina's playful tableware.

Specialising in the deliberate block printing process, Pink City Prints process is unique to a village neighbouring Kolkata. Expect bright colourways and jolly motifs, with the privilege of being part of a heartwarming operation.

The Steamery fabric shaver is the gift that keeps on giving. It's guaranteed to breathe life into your knitwear drawer.

Give the gift of personalisation with the option to embroider sentimental dates, initials and/or symbols onto With Nothing Underneath's premium shirting.

A sparkling diamond on a thin solid gold band is a jewel most women will appreciate. I certainly would! The quality loans it to a forever band you needn't remove, which is music to my ears.

Keep seasons ahead by investing in your swimwear now and this year Borneo is a brand I'm particularly excited about. With a timeless capsule of vintage-inspired bikinis and all-in-one swimwear comprising eco-conscious fabrications, it's a considered brand in every way.

Essen is best known for footwear and being experts at handling leather, it's only natural to have made the transition to handbags. The Evening Bag is everything you'd expect from this contemporary brand, refined, timeless and with an ever-so-slightly playful monogram logo Take this bag from day to night and today until forever.

Inspired by the concave shaping of a pearl, Carolina de Barros' Perola Necklace is a handmade drop and finished with the intricate and age-old lost wax casting method.

Envisioned with lovers in mind, Sitre specialise in wellness products for bonding. Its massage candles are particularly special. Take this heady, bergamot-laced scent, for example. When finished, the casing makes an aesthetic keepsake.