Two words I have heard being used a lot this year by fashion buyers is the phrase "quiet luxury." This aesthetic is certainly nothing new, as it perfectly describes the Phoebe Philo era at Celine and the ethos behind Mary Kate and Ashley Olsen's 14-year-old brand The Row. However this move towards classic, elevated pieces, that are beautiful and special, but not too shouty or flashy, is particularly resonating in 2023.
Last autumn there was a shift towards more classic pieces and this customer's mindset is invest now and wear forever. "Although dressing up means something different now, there are still excuses to wear something a bit more glamorous, there are plenty of evening options that are comfortable, elegant and ideally suited for a more relaxed occasion such as entertaining at home," Cassie Smart, Head of Womenswear Buying, at MATCHESFASHION, explained last year. "The Row and Gabriela Hearst are great for quietly luxurious pieces."
Tiffany Hsu, Fashion Buying Director at MyTheresa, adds: "Understated luxury is the keyword for many collections, and the vocabulary is high-quality knits, cashmere, and neutral tones. Among the ways to achieve the look, the knit dress is a new wardrobe essential." In terms of the key items to achieve this look, Hsu noted last year: "A standout style for us was Joseph’s head-to-toe layered knit look, which included a long, matching shawl. We also loved the pared-back silhouettes from Deveaux and The Row’s cosy cashmere slippers."
The appeal of these understated luxury buys is that they are designed to be seasonless and so are guaranteed to go the distance within your own wardrobe. The 12 items below are all classics that you will treasure forever.
Style Notes: Knitted dresses always make a comeback at this time of year, and the market is full of excellent options. Although we love them all, they look particularly beautiful in camel, biscuit and other neutral shades.
Style Notes: Trends may come and go, but sometimes there is nothing as elegant as an oversized white shirt. Wear with jeans, leggings, skirts and tailoring for a polished look that's effortlessly put together.
Style Notes: Oversized gold chain necklaces and bracelets are a key accent, and can make even the most simple outfits look instantly polished. Our tip? Invest in mid-to-fine jewellery that's worth every penny.
Style Notes: 'Quiet luxury' is all about paying attention to the quality of fabrics, and so it'll be no surprise to you that silk features on this list. Think luxe-looking tops and silky soft skirts and shirts that feel as good as they look.