I Can't Believe How Expensive These Under-£100 Summer Buys Look

I’m a true believer that you don’t have to spend hundreds of pounds on your summer wardrobe pieces for them to look chic and expensive. As a fashion editor and resident Who What Wear UK shopping expert (with rather expensive taste that doesn’t always match my budget), I’ve made it my mission to search out the most polished pieces that still have an affordable price tag, which, in this case, I’m defining as under £100. It started as a way to satisfy my own wardrobe cravings, but it turns out you all love an expensive-looking bargain as much as I do, which isn’t surprising, really. It’s just so satisfying when you fall for an item and realise it’s not completely out of your price range, isn’t it?



As we’re heading into warmer days and those balmy evenings, it’s finally time to start considering our summer wardrobes with some actuality. So while scrolling through all the new-in sections of my favourite affordable brands recently, I’ve started to pull together an edit of the best items that come in under £100 (i.e., my summer wish list). Whether you’re jetting off on holiday, maybe for the first time in a few years, or looking forward to a great British summer full of Pimm’s and park dates, there’s something here for every occasion. And just because they’re not over £100 doesn’t mean they’re any less classic. I’ve thought long and hard about which pieces are truly worth your money, as well as those which make your money work hardest, particularly those transformative items that instantly elevate all your summer ’fits along with summer capsule pieces you’ll pull out year after year. 

Interested? Keep scrolling to see and shop these editor-approved under-£100 shopping picks.

Shop Under-£100 Summer Buys

Crochet elevates this simple dress. 

A large basket to throw everything in is essential in summer, from plane journeys to beach days. 

A simple black dress will save you on so many occasions. 

I imagine this being worn on holiday wafting open over swimwear. 

This is a contender for H&M's best dress of the season in my opinion. 

The perfect grown-up pair of denim shorts. 

I would have sworn these were designer when I first saw them. 

The kind of trousers you'll wear all the time—and they're under £25. 

Such a pretty and unique top for summer evenings. 

A white linen dress is a summer capsule classic, and this one's my favourite this year. 

Another could-easily-pass-for-designer piece—the exaggerated sleeves really make it. 

Add this to your simplest outfit and instantly elevate it. 

Just add cute sandals for a simple, chic, affordable summer outfit. 

A basic your wardrobe will thank you for. 

I'm already wearing chunky flip-flips with everything. 

I simply can't get over the price of this chic bag. 

The perfect modern gold hoops? I think so. 

I'd throw this over the swimsuit below on holiday. 

Every swim collection could use a classic black swimsuit. 

I love this vest paired with beige tailoring à la Rochelle Humes

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