11 Under-£100 New-Season Pieces We've Bookmarked This Month

Here at Who What Wear UK, we firmly believe that you don't need to part with serious cash to get your hands on that perfect mood-lifting look, and with both the high street and second-hand platforms offering up plenty of winning affordable pieces right now, giving your wardrobe a refresh has never been easier. Add to this the fact that countless fashion brands are starting to realise the power of a well-made staple (rather than just transient trends) and you've got yourself a pretty ideal shopping situation. 

With this in mind, I've created an edit of some of the best affordable pieces to add to your wardrobe now, including affordable basics and seasonal staples that will work really hard for you, and are all under £100.

In the mix is some particularly good denim that I'll be wearing on rotation, the Massimo Dutti jacket that is destined to be a bestseller, and a perfect blazer from H&M that I just can't stop thinking about. It's time to start shopping...


The perfect transitional top to wear with jeans and trousers. 

When you don't know what to wear, throw on a striped shirt and jeans.

Loafers are you best friend on rainy autumn days.

Add heels and statement earrings in the evening or trainers at the weekend.

This season's variation of last year's best seller.

I'm always in the market for comfy denim.

You can never go wrong with a LBD.


That COS crossbody bag is currently in stock in four chic shades.

Zara is nailing it right now with the shoe of the season and in a chic gold shade. Wear with blue denim and a crisp white shirt.

A pink suit for spring? Yes please!

A sleek belt can instantly add polish to any jeans and tee look.

Arket's striped sweatshirts are forever staples in my wardrobe.

The whole WWW team love Jigsaw's latest drop including these chic cats eye sunnies.

If you told me this was designer, I would believe you.

I just know this will go with so many of my go-to outfits. Wear it over a dress in spring or as a part of a Canadian tuxedo with boots in autumn.

Don't you think this bag looks so much more than its £95 price tag?

So stylish. Add trainers, heels, sandals or boots, the options are endless. 

Now's the perfect time to invest in a good trench coat and this Zara one is just lovely.

This post was originally published at an earlier date and has since been updated. 

Next Up: The 9 Most Expensive-Looking Pieces on the High Street This Week