27 Must-See Under-£100 Buys From My Latest High-Street Deep Dive

In Britain, we're blessed with some of the best affordable fashion the world has to offer, culminating in our beloved high street. I've always been a frugal spender, and in my decade tenure as a style editor, I've become something of a high-street shopping expert. So when my colleagues asked me to share my favourite under-£100 products for the season ahead, I was more than up to the challenge.

Under £100 Product: Abi Marvel wears an outfit from H&M



Abi Omole wears a gilet, bra top and trousers, all from H&M. 

I firmly believe you don't need to part with serious cash to get your hands on something exceptional or to assemble a high-end look. Case in point: All of the below. I spent the best part of an afternoon scouring each and every new-in section to bring you a concise edit of the best under-£100 products out there.

Spanning the stalwarts—think Mango, H&M and Zara—all the way to the under-the-radar brands fashion types would love to keep secret, I'm lifting the lid on the new season and showcasing the must-have pieces you need to look on-trend (and that won't bust your bank balance). If you're looking for a floaty dress to wear with your chunky boots or perhaps an It knit to pep up your sweater collection, keep scrolling to see my affordable fashion wish list.



The ideal accompaniment to leather knee boots. 

This is so chic, and I’m also taken with the matching satin trousers. 

I’m blown away by the detail on this dress. 


There are no two ways about it—this will sell out. 

I recently ordered this shacket and can confirm it looks excellent with jeans and knitted dresses alike. 

I did a double take when I saw this price—so much coat for so little dough. 


Say hello to your new going-out top—in on-trend Kermit green no less. 

I’m a sucker for white blouses with pretty details. 

Iterations of this retro print keep cropping up. 


If you still haven’t bought into the waistcoat trend, this is the perfect piece to do so with. 

These trousers come with a matching shirt, and they look so stylish worn together. 

Switch out your classic black blazer for an equally timeless khaki one. 


Wear this skirt with camel shades for an expensive-looking shade pairing. 

Call off the search—I’ve just found the chicest black skirt. 

Hands down the most flattering skirt I’ve seen in a long while. 


This cult bag has just been restocked in all colours, and the burgundy is autumnal perfection. 

Cream or white arm candy will make any outfit feel fresher, particularly when it comes in such a sleek silhouette. 

This bag has been all over Fashion Week—now, it’s all over my wish list. 


Like the rest of the fashion world, I’m trading in my skinnies for slouchy denim. 

The contrast pockets are so cool. 

Front-seam jeans were big on the autumn runways. I’ll be paying homage with this frugal pair. 


I swear everyone will assume these boots are designer. Keep the receipt as proof. 

These heels feel very Mach + Mach. I've just ordered them for a wedding I'm attending in October. 

I live in loafers from September to April, and this Mango pair looks so expensive I simply can’t resist it. 


I love this colourful take on a classic Breton-stripe knit. If you prefer cream and black, rest assured it also comes in that combination. 

House of Sunny’s best-selling zip-up knit is back and in a versatile cream colourway, too. 

The dress version of this has already sold out, so we predict this jumper will follow suit. 

Related Stories