When I say I don’t shop on the high street that often, don’t take it the wrong way. It’s not like I’m swanning up and down Sloane Street or getting regular Net-a-Porter deliveries instead. In a bid to be more conscious with my shopping, I pulled back on all my purchases a few years ago and tried to focus less on cheap impulse buys and more on considered ones instead—quite a tough feat as a fashion editor. Yes, that has sometimes meant investing less often in more expensive pieces, whether that’s for the quality, eco-credentials or opting for a smaller independent brand. But it also means even my high-street purchases have had to become much more refined, focused and really, really worth it.
Being in the industry helps with this, I think, as we see and try so much from the high street for work that it becomes easier to spot the recurring themes: which brands do which pieces best and which trends are going to stick around for more than one season. So, what made the cut recently?
To help you in building your own wardrobes (or maybe you just want to be nosy—totally fine too), I’ve listed some of my best high-street finds from the last six months below. I will preface this edit by saying that as a shopper, I’m probably what you’d call a minimalist. I enjoy the odd bright, frilly dress in summer (who doesn’t?), but when it comes to the colder months, I do tend to err on the side of neutral classics to mix and match. So maximalists, these might not be the picks you would choose. But if you’re after some great basics for reasonable prices, keep scrolling for the high-street items I’d pick over designer any day.
Shop My High-Street Picks