All of the Coolest New Fashion Brands Come From This Unexpected Country

I have a very long list tucked away on my desktop Stickies where I copy and paste the names of new brands I need to look into further, shop from or ensure that we profile on Who What Wear UK. Recently, that list has been stacking up with labels from a particular part of the world, and with our month's focus on global style, it seemed appropriate to shine a light. It would appear that some very exciting fashion happenings are coming out of Ukraine right now.

"It's been an incredible growth—the creativity in the region is booming," Daria Shapovalova, the Ukranian fashion entrepreneur and street style favourite, tells me. "When I co-founded Kiev Fashion Week, the entire fashion industry in Ukraine was being established, and after seven years, we have a fashion market full of bright, young talents. It's always amazing to select designers to represent in our showroom in Paris, More Dash, where we work with stores from more than 20 countries, such as Lane Crawford, Barneys and MatchesFashion.com."