Poppy joined the Who What Wear UK team as managing editor in 2022. After graduating from university with a degree in English literature, she worked for a number of print and digital publications, including Women's Health, The Times, Hello!, SheerLuxe and international editions of Maire Claire, and acted as an editorial and celebrity stylist. As WWW UK’s managing editor, Poppy spends most of her time looking after all on-site content in addition to working with contributors, supporting the editorial team and contributing to strategy, social media and branded content.

Born and raised in London, Poppy is a true city girl. When she's not thinking about clothes, Poppy fills her time walking along the river with her labradoodle, getting stuck in a good book and enjoying as many of the city’s amazing restaurants and bars as her purse will allow!