This week, John Lewis revealed its annual retail report, which details how and what we shopped this year. It is 21 pages crunching trends across all sectors, but the section that we're most fascinated by is how denim trends vastly varied throughout the country. This year, when it comes to denim trends, it was all about vintage, reworked denim; red jeans; and extreme flares, but the most popular jeans really varies up and down the country. Turns out Edinburgh girls don't like basic jeans—meanwhile, there's one style of skinny jeans that's the most popular in London.
Keep scrolling to discover the most popular jeans in Edinburgh, London, Cardiff and more.
The report says that sales of red jeans are highest in Edinburgh.
In Newcastle it's all about a tight fit, as the report reveals jeggings are the most popular style for women.
More coated denim was sold at Bluewater than any other John Lewis store.
"Stretch denim overperforms in womenswear," says the report.
Cropped boyfriend jeans sell the best in Birmingham.
Black skinnies are the most popular in London.
Next up, see our guide to the nine biggest denim trends for 2017.