Thanks to the likes of Instagram and Pinterest, the world of fashion has well and truly become a global playing field where everyone can participate. Yes, it has always been an international industry, but now we can all know what the cool girls are wearing in any given postcode at any given moment. "Real" women too, and not just the fashion elite and celebs. One result of this is that lesser-known brands—such as Ganni, Rouje and Nanushka—have had a chance to make it onto the fashion main stage by appealing directly to the sharp-eyed Insta generation, and it's these labels that have cropped up again and again in the roll call of 2018's trending summer dresses.
They might offer worldwide appeal, but we've noticed that there are certain styles from these brands that are trending more in certain cities—whether it's Ganni's Charron dress dominating the streets of London or New York repping Nanushka's Penelope. To make sure you're kept in the loop with these latest looks, we've scoured Instagram to found out which styles are cropping up in Milan, London, Paris and New York right now. Scroll down to shop the looks.
LONDON
With its vibrant red print, flattering cut and on-trend balloon sleeves, we're not surprised that London has fallen for Ganni's Charron dress. Spotted on the likes of Alexis Foreman and Hannah Strafford Taylor, this is a style that shows now sign of abating (the skirt version is currently trending too). Plus, coming in at £205, this is a designer dress that isn't just the reserve of fashion's elite.
PARIS
We can't get enough of Jeanne Damas's modern Parisian girl style, so it seems inevitable that one of her dresses made our lineup. Ticking the green dress trend, Rouje's Gabin dress has just the right amount of timeless appeal that means it looks gorgeous on everyone. Flattering hue, button-front details and wrap dress style—we can see why Paris is all over it.
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NEW YORK
Undeterred by the heat wave, New York's fashion crowd has whole-heartedly embraced Nanushka's Penelope faux-leather dress. It might not be so appealing right now, but we predict that this will be an essential A/W 18 investment in the dress department. We love how Dylana Suarez has styled hers with a yellow top-handle bag.
MILAN
Founded by Italian designers Giorgia Tordini and Gilda Ambrosio, Attico made its first foray into fashion in 2016 with signature pieces that included a luxurious offering of silken peignoirs. Fittingly, its dress designs are now being worn by Milan's most stylish, including Candela Pelizza and Chiara Capitani.
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