Trust Me—These 5 Microtrends Will Be Big News Next Month
While the S/S 20 runways, which happened way back in September, largely dictated the trends of the coming season, they aren't the be-all and end-all. Naturally, some trends evolve closer to the time, and that's exactly what we're seeing now that spring is on the horizon.
Thanks in no small part to social media, trends are now born overnight. And while they might start off life as micro-movements, there are five trends, in particular, that are gaining serious steam right now.
From the new It-bag detail to the jewellery trend that's set to take over to the cult-status top that's just been restocked, keep scrolling to see and shop the trending now fashion buys of 2020.
CHUNKY CHAIN BAGS
Bags have been erring on the refined side of things over the last few months, but they're about to take an edgy turn this spring with the addition of chunky chain straps.
SHIRRED TOPS
& Other Stories may have kick-started this trend on the high street at the end of 2019, but H&M's soldout top shirred top has made it a 2020 cult buy. It's no coincidence, then, that & Other Stories' black style has just been restocked.
SIGNET RINGS
Chain necklaces might have been the biggest bijoux trend on the runways, but as far as the Instagram set is concerned, springtime is all about signet rings.
FLUFFY BUCKET HATS
BRIGHT GINGHAM
Gingham will always be a warm-weather hit, and this year, things are taking a brighter turn. Picnic prints in primary colours are proving all the rage right now, and when they look this pretty, it's not hard to see why.
Next, eight bags that are dominating street style pictures in 2020.
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.
Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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