It's easy to become devoted to specific brands. Especially when much of your shopping takes place online, finding those high-quality labels that you know fit you well makes it easy to build loyalty. Sometimes, it can feel like too much hassle to try something new when there's a lengthy return process lingering over your head. However, by sticking to the same brands day in and day out, you could be (read: absolutely are) missing out on some genuinely great opportunities.
So if you're keen to shake up your shopping habits, look no further. This summer, we've noticed that nine brands seem to be dominating the fashion sphere, and while you've likely heard of some of them, we have a hunch that they don't feature heavily in your current wardrobe rotation.
On paper, these brands couldn't be more different. For example, there's Australian export Oroton, which specialises in chic, understated tailoring and premium arm candy, sitting alongside the likes of Selkie, with its dreamy organza-layered princess dresses that come in a rainbow of pretty hues. Eclectic as the trending brands of summer 2021 may seem, there is one discernible thing they have in common: the ability to make you fall in love with clothes again.
Scroll below to see the nine brands that are currently dominating summer 2021. Then, proceed to shop our favourite pieces from each.