9 Brands Fashion People Are Really Into This Summer

It's easy to become devoted to specific brands. Especially when much of your shopping takes place online, finding those high-quality labels that you know fit you well makes it easy to build loyalty. Sometimes, it can feel like too much hassle to try something new when there's a lengthy return process lingering over your head. However, by sticking to the same brands day in and day out, you could be (read: absolutely are) missing out on some genuinely great opportunities.

So if you're keen to shake up your shopping habits, look no further. This summer, we've noticed that nine brands seem to be dominating the fashion sphere, and while you've likely heard of some of them, we're willing to bet that they don't feature heavily in your current wardrobe rotation.

On paper, these brands couldn't be more different. For example, there's Australian export Oroton, which specialises in chic, understated tailoring and premium arm candy, sitting alongside the likes of Selkie, with its dreamy organza-layered princess dresses that come in a rainbow of pretty hues. Eclectic as the trending brands of summer 2021 may seem, there is one discernible thing they have in common: the ability to make you fall in love with clothes again.

Scroll below to see the nine brands that are currently dominating summer 2021. Then, proceed to shop our favourite pieces from each.


Trending Brands Summer 2021: @tylynnnguyen wears Oroton



TyLynn Nguyen wears a dress and bag from Oroton. 

Trending Brands Summer 2021: @monikh wears Oroton



Monikh Dale wears a dress from Oroton. 


Chloe Robertson wears a suit from Aligne. 

Francesca Saffari wears a dress from Aligne. 


Trending Brands Summer 2021: @thandimaq wears Asceno



Thandi Maqubela wears a dress from Asceno. 

Trending Brands Summer 2021: @abimarvel wears Asceno



Abi Omole wears a shirt from Asceno. 


Alyssa Coscarelli wears a minidress from SIR.



Marianne Smyth wears a shirt from SIR. 


Trending Brands Summer 2021: @fisayolonge wears Kai Collective


@fisayolonge photographed by @philltaylormade

Fisayo Longe wears a minidress from Kai Collective. 

Lauren-Nicole Coppin Campbell wears a robe from Kai Collective. 


Lucy Williams wears a top from Sea. 

Charlotte wears a coat from Sea. 


Nicola Coughlan wears a dress from Selkie. 

Trending Brands Summer 2021: @emmanuellek_ wears Selkie



Emmanuelle Koffi wears a dress from Selkie. 


Karina wears a dress from Stine Goya. 

Trending Brands Summer 2021: @greceghanem wears Stine Goya



Grece Ghanem wears a pair of trousers from Stine Goya. 


Charlotte Kuhrt wears a co-ord from Wray. 

Trending Brands Summer 2021: @itsmekellieb wears Wray



Kellie Brown wears a dress from Wray. 

Next up, these are the autumn trends we're all talking about.

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