We’re all about edgy cutout frocks and casual denim sheaths, but lately, spring’s put us in the mood for something a little more feminine, like floral cocktail dresses. The trend is everywhere now, from the runways of Erdem and Bottega Veneta to celebrities like Rosie Huntington-Whiteley and Jessica Pare. The prints range from bright, bold blooms to ditsy, retro-inspired motifs, but no matter which you prefer, these floral frocks are perfect for any evening soiree. Click through today’s Trend Report to find out who’s wearing the look, and be sure to shop our favourite picks too.
The florals on Bottega Veneta’s dress may be understated, but the figure-skimming shape and plunging neckline are decidedly alluring.
Gabriella Rocha Hardy Floral Dress ($65)
The actress made a bold statement at the Mad Men season six premiere in head-to-toe Prabal Gurung, wearing the Floral Printed Sheath Dress ($2195), Hot Pink Silver Plated Belt ($350), and Black Capped Ankle Strap Pumps ($890) from the Pre-Fall 13 collection.
Chetta B Floral Bow Dress ($70)
At a Coach charity event in Santa Monica, Sevigny added lively pops of colour to her Balenciaga Fleurs-Print Wrap Dress ($917) with the label’s Revers Ankle Boots ($692) and Coach’s New Legacy Leather Basket Clutch ($188) in Bright Coral.
Dorothy Perkins Black/White Floral Dress ($69)
While attending a Vogue dinner honouring Michael Kors, Huntington-Whiteley was the picture of elegance in the designer’s Tissue Crepe Strapless Sheath ($1995) in Leaf/Chartreuse/Black from the Pre-Fall 13 collection with Jean-Michel Cazabat’s pointy-toe Emma Pumps ($235, 646.669.8508).
LABEL by five twelve Floral Print Fit & Flare Dress ($109)
The Gary Pepper Vintage blogger was photographed at the Ellery S/S 13 show in Sydney channeling a feminine retro look in Suzannah’s Fifties Oriental Bloom Silk Print Dress ($1133), Christian Louboutin heels, and a Jennifer Zeuner necklace. Charlotte Olympia’s quirky Scent-Bottle Perspex Clutch ($1130) added a touch of charm.
Adrianna Papell Floral Print Shirtdress ($138)
Printed Dress ($90)
Neon Floral Shoulder Dress ($130)
Floral Print Elbow Sleeve Dress ($1190)
Yellow Jacquard Dress ($1450)
Floral-Print Cocktail Dress ($495)
Floral Embroidered Dress ($1795)
Museum Garden Dress ($198)