When it comes to handbags, those styles making the most noise within fashion circles are from a new wave of designers. Mid-priced handbags are a golden formula in the industry, and there's a new buzzy label following in Mansur Gavriel, Wandler and Simon Millers's path. At Net-a-Porter's autumn/winter 2018 trends presentation fashion director Lisa Aiken declared Trademark the new Instagram It bag, and you'll be glad to hear several of the bags are under £400.
The New York–based brand was founded by Tory Burch's stepdaughters Poolie and Louisa. They create clean, minimalist, classic accessories, however, there is always a quirky twist whether that's a gingham lining or unusual buckle detailing. Come autumn, there is one mock-croc bag that we will all be coveting, but you don't need to wait until September to invest in this brand. Keep scrolling to shop our edit of the best Trademark bags to buy now.
Now you know why these brands are gaining a cult following.