Word On the Street: This Is the Next Cult Bag Brand

When it comes to handbags, those styles making the most noise within fashion circles are from a new wave of designers. Mid-priced handbags are a golden formula in the industry, and there's a new buzzy label following in Mansur Gavriel, Wandler and Simon Millers's path. At Net-a-Porter's autumn/winter 2018 trends presentation fashion director Lisa Aiken declared Trademark the new Instagram It bag, and you'll be glad to hear several of the bags are under £400.

Now you know why these brands are gaining a cult following.