I Think This Little-Known Label Creates the Coolest Summer Dresses

As a Fashion Editor, every now and then you spot a dress that all of a sudden seems like it's everywhere. Earlier this summer it was Cult Gaia's Serita Dress—which was worn by Rosie Huntington-Whiteley and Candice Swanepoel, to name a few. Though recently it seems Tove's Ceres Tie-Detail dress has taken over top spot as the front-runner for It-dress of the summer. 

Created in an array of shades and lengths, over the last few weeks, an orange iteration of the dress has been worn by Lucy Williams, a yellow edition has been seen on Monikh and a crisp white version has been sported by Babba C Rivera (among others).

Although Tove was launched only last year, it's clear the London-based brand has captured the attention of the fashion set and we are hardly surprised. As the brainchild of Topshop alumni Camille Perry and Holly Wright, the designers behind the brand clearly have an idea of what will resonate with customers. Their modern, contemporary designs feel fresh yet approachable, with quality and craftsmanship to last for seasons to come. 

Tove's tie-detail dress is certainly a winner for summer, just ask the influencers below. Keep scrolling to see how Lucy Williams, Monikh and Babba are styling Tove and shop the brand below. 

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Next up, the biggest S/S 20 fashion trends you need to know. 

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