Instagram's Cult Items Come From These 3 Brands, and We've Found Them All

If you feel as though Instagram is giving you déjà vu with everyone wearing similar outfits, you're not alone. We can't stop seeing puffer coats, striped jumpers, knit vests and fleecy teddy jackets on repeat. And do you know what we've also noticed? It's three brands, in particular, that all of these cult items are coming from, and they're Totême, Arket and The Frankie Shop. 

With minimalist, classic and effortless pieces in common, it's no surprise our fashion friends are looking to them all to enhance their winter wardrobes. But they're also all known for creating a stampede from loyal fans who have the magic power to make certain pieces (looking at you, Totême teddy coat), sell out almost immediately. Totême's quilted coat caused such a stir in 2020 when it sold out that people were paying above the odds to get it on Depop. Then there's The Frankie Shop's oversized quilted jacket that's had more airtime than The Kardashians over on the 'gram. And do we even need to mention how much everyone is obsessed with Arket's blazer collection? 

There's strong competition to snap up the best bits from Totême, Arket and The Frankie Shop, but we've made it easier with an edit of the most sought-after coats, jumpers, trousers and everything in-between. 

1. Totême

Jessica Skye wearing Totême jacket



Style Notes: One of the lucky ones to get their hands on that Totême teddy coat, Jessica styles it effortlessly with jeans and chunky boots. Although it has sold out everywhere (we'll let you know as soon as it's restocked), we have found the striped jumper everyone has been obsessed with all year along with the quilted coat that's just come back online. Be quick!

Quite literally made for walking with that comfy heel. 

Round your neck, bag, belt or wrist, the possibilities for this silk scarf are endless. 

Every fashion person owns these exact jeans.

It sold out in all colours in 2020, but it's back (and in stock) right now. 

2. Arket

Amira wearing Arket blazer



Style Notes: There's no denying the love fashion influencers have for Arket's blazers, coats and leather trousers… and everything else, for that matter. A go-to when it comes to wardrobe basics with a cool-girl twist, so many of these pieces below have already been doing the Instagram rounds. 

You've also seen the matching skirt on your daily scroll, right?

Imagine this with leather trousers and loafers.

The beanie evryone has been wearing in every colour of the rainbow. 

Arket does the best leather trews. 

3. The Frankie Shop

Style Notes: When you see the words "Frankie Shop," you instantly think of the oversized quilted khaki coat, right? It's basically famous, and along with it are the NYC brand's oversized blazers, loose-fit tailored suits and the jumpsuit everyone loved a few years back. Now, we've found the next lot of items—including beanies, bright jumpers and sweaters—that everyone has already been wearing. 

We all know Frankie Shop's quilted jacket sells out fast. 

We'll be wearing this oversized shirt with stirrup leggings.

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