In just one swipe of my For You Page you'll find three clear categories of video that TikTok has deemed to be up my street. One, style inspiration (mostly Scandi, if you're wondering). Two, fashion dupes, because, let's face it, as much as I'd love to invest in the real thing, my budget just doesn't stretch that far. Finally, and most prevalently, viral beauty products. That's what I'm focused on today.
As someone who grew up learning how to do makeup on YouTube, the progression to TikTok was natural. Not only do we get to see new beauty treasures uncovered by fellow makeup fiends, but they show us exactly how to apply them, so we know if they're actually worth the splurge. Over the past few months, my saved folder has filled up with the most-coveted beauty purchases around, all waiting patiently to be added to my cart.
Finally, I'm ready to take the plunge, mostly because I found all these treasures on Amazon. From viral mascaras to much-loved foundations and sweat-proof setting spray to haircare worthy of a double tap, this list of deals covers an array of beauty categories, but I've kept it concise to only include the highest-rated options.
Plus, Amazon's October Prime Day sale is coming up soon (rumoured to be taking place on the 11th and 12th of the month), and it always pays to have your basket prepared...
Ready to save? Let's go.
MAYBELLINE LASH SENSATIONAL SKY HIGH MASCARA
ELEMIS SUPERFOOD GLOW PRIMING MOISTURISER AND MIDNIGHT FACIAL
PAULA'S CHOICE SKIN PERFECTING EXFOLIANT
L'ORÉAL PARIS TRUE MATCH LIQUID FOUNDATION
URBAN DECAY ALL NIGHTER SETTING SPRAY
MAYBELLINE INSTANT ANTI AGE ERASER CONCEALER
ILLAMASQUA MATTE VEIL PRIMER
REVLON OIL ABSORBING VOLCANIC ROLLER
MAYBELLINE SUPER STAY POWDER FOUNDATION
COCO & EVE LIKE A VIRGIN HAIR MASQUE
KIKO JELLY STYLO LIPSTICK
MAKEUP BRUSH SET
CERAVE HYDRATING CLEANSER
DOTS FOR SPOTS
EYLURE LASH AND BROW DYE
GARNIER ULTIMATE BLENDS HAIR FOOD
COCO & EVE BUFFING SUGAR & WHIPPED BODY CREAM
GUA SHA & JADE ROLLER
MUSLIN FACE CLOTHS