Tie-dye has a lot of associations—think Woodstock hippies in the ’60s and My So-Called Life in the ’90s. It’s also become a calling card for beach bums and their wardrobe of travelling trousers. But this year, tie-dye is making a name for itself in fashionable circles. In fact, those psychedelic swirls are soon going to go from far-out to on-trend. Tie-dye made a surprise appearance in many 2018 collections, however, surf culture is set to be one of the key trends for this summer, with tie-dye sweatshirts, cycling shorts and pukka necklaces trending.
The downside to tie-dye can be looking like you permanently live at Coachella, so avoid bleached denim, dungarees and rose-tinted glasses. Don’t even think about a tie-dye daisy chain crown, and, if in doubt, go for an ombré effect instead of concentric circles that include every colour on the wheel. Designers such as Proenza Schouler and Elder Statesman have elevated this DIY print, creating velvet ball gowns, fitted turtlenecks and cashmere jumpers in tie-dye.
Keep scrolling for our edit of the best tie-dye buys that are ripe with ’90s nostalgia and guaranteed to put a smile on your face.
Style Notes: Who What Wear’s Kat Collings shows how to wear tie-dye in a subtle way, pairing her fine roll-neck with a pair of dark-wash jeans.
Style Notes: Courtney of Always Judging wears as much tie-dye as physically possible, wearing boots, a midi skirt sweatshirt and roll-neck in the trippy print.
Style Notes: Proenza Schouler is one of the designers who has given tie-dye an uptown makeover. Tamu McPherson wears the black velvet gown from the brand with a tie-dye bodice and sleeves.
Style Notes: Tie-dye is one of the loudest things you can wear, so counterbalance all those swirls with a muted colour palette.
Style Notes: Influencer Nenna Echem goes all out ’90s by wearing a tie-dye puffer with two-toned flares and clompy boots.