Where Scandi Girls Secretly Shop All the Time

Scandinavian style is a wondrous thing: It's equal parts experimental and full of ease, and we can often be caught daydreaming about the intricacies of Danish girls' wardrobes (like how does Pernille Teisbaek always pick the most unexpected shoes for every outfit and pull it off?) or exalting the note-for-note perfection of Stockholm's street stylers. We want to know what they do to have such clear skin and precisely mussed-up hair. Where do they go for coffee? How can one be truly "hygge" to the core? And just where do they buy their favourite fashion items?

Well, while we may not be able to help with a couple of the aforementioned questions, we may have just solved the shopping element. Recently we revisited Tictail. It's an e-commerce store (with head offices in Stockholm and New York) that celebrates independent designers and small businesses from across the globe, giving fashion start-ups (and brilliant homeware brands) a chance to build their online presence in a very cool community.

With any such format, there is a certain degree of sifting required—but with a noticeably, and reliably chic, Scandi outlook in addition to our extensive research, it's been easy to bring the gems directly to you. From cool shoe labels you probably won't find anywhere else (and are SO good you'll wonder how you ever lived without them) through to the kind of coats that only Scandi types could design so brilliantly (well, they do know the cold far better than us), here's what we'd recommend snapping up from our new go-to. 

Keep reading to see our top brands from Tictail's online store…







Now check out 50 street style looks you can incorporate these new pieces into.

Opening Images: Sandra Semburg

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